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HP Unveils
Redesigned Web Site
HP.com Extends Customer-centric Focus to the Online Experience
PALO ALTO, Calif., Nov. 5, 2002
HP
(NYSE:HPQ) today unveiled its redesigned Web site, http://www.hp.com,
featuring a simpler graphic layout and customer-specific sections
that take users to information about relevant HP
products and services with fewer clicks. In addition, HP.com
now delivers dynamic content via rolling "billboards"
for each audience segment, providing quick access to customized
information, events and promotions relevant to every type
of user.
The new design is based on global customer research and Web
analytics to help users do what they want to do efficiently
and effectively. The site debuts today in the United States
and migrates to other countries throughout the first half
of 2003.
"HP.com is the global window into everything about the
company, so not only have we redesigned the Web site, we're
giving our customers something extra -- a more positive, rewarding
and efficient experience with HP
online, every time," said Marius Haas, worldwide vice
president of eBusiness at HP.
"Whether customers want access to HP's
total portfolio of business and consumer products and services
or the latest software drivers, technical support or corporate
news, HP.com is the single
Web site people can count on."
HP.com is a key component of HP's
eBusiness offerings, hosting more than 4 million unique visitors
on the Web each week and serving as a key point of entry to
the company and its products and services.
The site now features:
- An optimized homepage design geared to quickly serve
up more relevant, meaningful content to different audience
segments. Information is grouped by customer orientation,
with quick glimpses into the newest HP
products and solutions for each category. Each audience
segment will receive a revolving strategic message, customized
offers and streamlined access to key product lines, support,
partners and buying information;
- New customer-focused dynamic content via rolling billboards,
organized by customer segment. "Mousing" over
each category results in a rollover to the billboard for
that customer segment, presenting special offers, events,
promotions, how-to papers and regional news;
- An improved consumer support site offering straightforward,
consumer-friendly content, as well as more intuitive navigation
for faster, easier troubleshooting;
- Information on more than 10,000 products, accessories
and services consolidated from pre-merger HP
and Compaq offerings, with two clear links for quick access
to purchasing and technical support options; and
- The integration of hpshopping.com and Compaq At-Home,
the company's two online consumer stores, providing customers
with one all-inclusive site to purchase both HP
and Compaq consumer products. HPshopping.com offers award-winning
customer service, fast FedEx delivery and a complete selection
of HP home and home
office products.
- More information on HP's
Web site is available at http://www.hp.com.
About HP
HP is a leading global
provider of products, technologies, solutions and services
to consumers and businesses. The company's offerings span
IT infrastructure, personal computing and access devices,
global services and imaging and printing. HP
completed its merger transaction involving Compaq Computer
Corporation on May 3, 2002.
This news release contains forward-looking statements that
involve risks, uncertainties and assumptions. All statements
other than statements of historical fact are statements that
could be deemed forward-looking statements. Risks, uncertainties
and assumptions include the possibility that the market for
the sale of certain products and services may not develop
as expected; that development of these products and services
may not proceed as planned; and other risks that are described
from time to time in HP's
Securities and Exchange Commission reports, including but
not limited to HP's quarterly
report on Form 10-Q for the quarter ended April 30, 2002 and
reports filed subsequent to HP's
annual report on Form 10-K, as amended on January 30, 2002,
for the fiscal year ended October 31, 2001. If any of these
risks or uncertainties materializes or any of these assumptions
proves incorrect, HP's
results could differ materially from HP's
expectations in these statements. HP
assumes no obligation and does not intend to update these
forward-looking statements.
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