Best in Industry Award
from Web Marketing Association
HP's Consumer Online Store Picks Up Second Consecutive Win
PALO ALTO, Calif., Oct. 16, 2002
HP (NYSE:HPQ) today announced that its consumer online store, HPshopping.com, has won the Web Marketing Association's 2002 Best Computer Retailer Site Award for the second year in a row. Judged on seven different criteria, including design, innovation, content, technology, interactivity, navigation and ease of use, the annual WebAward competition is designed to judge corporate Web sites against Internet standard and peer sites within their industry.
"HPshopping.com again represents the finest in retail computer shopping on the Web," said William Rice, president, Web Marketing Association. "From a secure and quality shopping experience for consumers to breadth and selection of products, HPshopping.com is an outstanding example of e-commerce designed with the consumer in mind."
HPshopping.com offers the complete line of more than 500 HP home and home office products -- from customized HP Pavilion PCs and handheld devices to printers, scanners, digital imaging products, printing supplies and accessories.
"We are thrilled to receive the Web Marketing Association's award for the Best Computer Retailer Site," said Susan Boyce, chief marketing officer, HPshopping.com. "HPshopping.com offers superior service and support and provides customers with multiple benefits, including a safe shopping guarantee, product selection assistance and timely delivery of products. The company is dedicated to providing its customers with the finest customer experience available -- apparent from the moment they purchase their products to the day they are delivered."
Established in 1997, the Web Marketing Association has set a high standard for Internet marketing and corporate Web development on the World Wide Web. The Boston-based organization is staffed by volunteers and is made up of Internet marketing, advertising, PR and design professionals from coast to coast. Judges for this competition included members of the media, advertising executives, site designers, content providers and webmasters.
HPshopping.com (http://www.hpshopping.com) was incorporated in May 1999 as a wholly owned subsidiary of HP. Headquartered in Sunnyvale, Calif., the company is part of HP's strategy to reach customers anytime and anywhere.
HP is a leading global provider of products, technologies, solutions and services to consumers and businesses. The company's offerings span IT infrastructure, personal computing and
access devices, global services and imaging and printing. HP completed
its merger transaction involving Compaq Computer Corp. on May 3, 2002. More information about
HP is available at http://www.hp.com.