HP Names Global Advertising Agencies
PALO ALTO, Calif., June 13, 2002
HP (NYSE: HPQ) today marked an important merger integration milestone by formally announcing its selection of worldwide advertising agency partners. Goodby, Silverstein & Partners in San Francisco will serve as lead agency responsible for worldwide brand advertising development. The Publicis Groupe Worldwide will serve as HP's global agency network with responsibility for products and solutions advertising. OptiMedia was named as HP's media agency responsible for all worldwide media placement. Interactive agency assignments will remain unchanged.
Today's announcement comes just one month after the official launch of the new HP. Prior to the merger, the two companies relied on a network of advertising agencies for marketing initiatives around the world. "Consolidating agency resources was an essential part of creating one brand and one voice for the company," said Gary Elliott, vice president, HP Marketing Communications.
These agencies were selected based on their strengths in business and consumer marketing, creative strategy and execution, business intelligence and research capabilities as well as their global reach.
"These selections mark a critical first step in integrating the new company's marketing capabilities," said Elliott. "With today's announcement, we can now focus on the development and launch of our first major brand and advertising campaign planned for later this year."
Prior to the merger, Foote, Cone & Belding (FCB) Worldwide was Compaq's ad agency of record. FCB will transition advertising work to the newly appointed firms in early August.
HP is a leading global provider of products, technologies, solutions and services to consumers
and businesses. The company's offerings span IT infrastructure, personal computing and access devices,
global services and imaging and printing. HP merged with Compaq Computer Corp. on May 3, 2002. The merged
company had combined revenue of approximately $81.7 billion in fiscal 2001 and operations in more than
160 countries. More information about HP is available at http://www.hp.com.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that development of these products and services may not proceed as planned; and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to HP's annual report on Form 10-K, as amended on January 30, 2002, for the fiscal year ended October 31, 2001, HP's quarterly report on Form 10-Q for the quarter ended January 31, 2002 (as filed with the SEC on March 12, 2002) and subsequently filed reports. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, HP's results could differ materially from HP's expectations in these statements. HP assumes no obligation and does not intend to update these forward-looking statements.