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PictureIQ Technology for Consumer Digital Imaging Products Licensed by HP
SEATTLE, Wash. and PALO ALTO, Calif., June 27, 2001
PictureIQ Corporation and Hewlett-Packard Company announced today that they will collaborate to develop consumer devices that focus on extending digital imaging products and technology into the living room.
HP has licensed PictureIQ™ PhotoBoard™, an integrated hardware and software solution powered by PictureIQ technology. PhotoBoard is a platform that enables the rapid and cost-effective creation of devices that let consumers enjoy digital photo sharing, organizing, and viewing activities without requiring a PC.
"HP clearly has the technology, consumer knowledge, and distribution venues to launch products that truly satisfy consumer needs," said Bill McCoy, CEO, PictureIQ. "PictureIQ has efficient and robust imaging technology that is used by many different types of companies to accelerate their time-to-market, and we look forward to working with HP to deliver innovative digital imaging products for consumers."
"HP is committed to developing high-quality digital imaging solutions that are simple to use," said Mary Peery, vice president and general manager, HP Digital Imaging Organization. "Through our relationships with companies like PictureIQ, we continue to explore new ways of transforming information into image-rich communication for every aspect of consumers' lives."
About HP
Hewlett-Packard Company -- a leading global provider of computing and imaging solutions and services -- is focused on making technology and its benefits accessible to all. HP had total revenue from continuing operations of $48.8 billion in its 2000 fiscal year. Information about HP and its products can be found on the World Wide Web at http://www.hp.com.
About PictureIQ
Founded in 1998 and based in Seattle, PictureIQ Corporation is the leading provider of imaging solutions for enterprises and consumer device manufacturers. PictureIQ offers a family of scalable server appliances that automate image workflow and dynamically deliver Web graphics for a variety of business needs. PictureIQ also supplies image viewing, editing, and organizing technology to companies developing beyond-PC devices such as set-tops, photo appliances, and game consoles. PictureIQ Corporation is the only third-party company with a license to the core imaging and video technologies from Adobe Systems, Inc., creator of industry-leading products including Adobe® Photoshop® and Adobe® Premiere®.
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