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You to the Power of 12 – U12
by Susan Twombly, April 2009

Enter to win a chance to meet Spike Lee at the Cannes Lions 2009 Advertising Festival. You could also win an on-set visit to his next production! 1

Do you have clever ideas?
Do you need a creative outlet?
Do you want the recognition your talent deserves?

Then, get your pencil poised and your camera ready. Because now’s your chance to tout your talent in your ad for HP.

It’s all part of You to the Power of 12 – U12, a MOFILM User Generated Content Competition, which kicked off in mid-April.

Hosted by writer, director, actor and producer Spike Lee, the competition gives people around the world the chance to develop a video about HP and some of the world’s leading brands. The competition is designed to showcase global talent at the Cannes Lions 2009 Advertising Festival June 21-27.

It’s a great opportunity for emerging filmmakers and artists or nearly anyone who wants to spin a phrase, roll the camera and realize what could be the dream of a lifetime.

What’s it all about?

The Cannes Lions 2009 Advertising Festival is considered by many to be the “Oscars of the Advertising World.”

As part of the event, MOFILM – a pioneer in user-generated “for the people, by the people” advertising campaigns and films – is giving creative people all over the world the chance to develop video ads for 12 of the world’s leading brands. HP is among the popular brand owners participating.

How do you enter?

Register at non-hp site
Read the HP brand brief for guidelines.
Create your video ad (three minutes or less).
Submit your entry at non-hp site by June 8, 2009 at 8:00 am GMT. (Enter as many videos as you’d like.)

When will the winners be announced?

June 15th Brand winners. HP selects three entries best representing the HP brand. Decisions based on creativity, production value and best “fit” with brand briefing guidelines.

June 25th Top three finalists. MOFILM panel announces top three finalists among entries for all brands.

June 26th Grand prize winner. Announced at awards ceremony at Cannes Lions 2009 Advertising Festival. June 21-27, 2009, South of France.

What can you win?

Prizes Eligible winners can be awarded more than $120,000 in prizes, ranging from HP computer equipment and peripherals to travel opportunities. 2

Grand prize winner can visit the set of Spike Lee’s next production 3

Top three finalists will receive an expenses-paid trip to Cannes Lions 2009. 4

Exposure Selected ads viewable on MOFILM contest site, showcased in a premier location at the Cannes venue and discussed in an event session, led by Spike Lee.

Make it happen with MOFILM and HP

Submit your HP entry today and get your creative juices flowing for a chance to drink in some well-deserved attention for your talent. Let the world’s next ad genius be you.

1 See non-hp site for more details. See contest rules at and detailed prize information at non-hp site

2 See non-hp site for more about MOFILM prizes. See non-hp site for more about HP prizes. More detailed prize information is available at non-hp site

3 Includes flights, accommodation and $12,000.00. See prize details at non-hp site

4 Includes flights and accommodations. See prize details at non-hp site

5 May be substituted with equivalent model, based on region or availability at time of shipment.

» Join HP on Twitter non-hp site
» Learn more about Mofilm on Twitter non-hp site and Facebook non-hp site

You to the Power of
12 – U12

User Generated Content Competition

Your voice. Your vision.
Our brand.

Contest deadline is
June 8, 2009 8:00 am GMT!

What do you have to say about the HP brand? Make your voice heard and your vision seen by some of the ad industry’s greatest creative minds.

» Enter or learn more now! non-hp site
» Find out about MOFILM prizes non-hp site
» Find out about HP prizes non-hp site
Cannes Lions 2009 Advertising Festival
A global event for creative communication professionals
» Learn more non-hp site

You could be eligible to win these HP products

HP TouchSmart IQ804 Desktop PC5
HP MediaSmart server5

non-hp site

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