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What’s your inspiration? Shoot an HP ad and show us!

Enter for a chance to win a trip to London’s premier film festival and other prizes 1

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What’s your inspiration? Shoot an HP ad and show us!
by Susan Twombly

Life is full of inspirations, big and small: Major victories and minor moments that compel us to create and do amazing things.

So, here’s a question: If you were given the freedom to create anything you wanted in this world, what would it be?

It’s not a simple question. But, as part of the MOFILM ‘Make an Ad’ video contest, we’re calling all creatives to come up with some simply amazing results.

Here’s your assignment: Create a video ad about your inspiration, and how HP technology could help make it happen.

What’s it all about?

The ‘Make an Ad’ contest is a user-generated content competition by MOFILM, a pioneer in creating tailor-made content for online and mobile operators around the world.

The contest follows the success of the MOFILM Cannes Lions competition in June 2009, which gave people around the globe a chance to develop video ads about HP and other leading well-known brands.

The new MOFILM contest gives you the opportunity to show your work at the Times BFI London Film Festival, to be held October 14-29, 2009. This event brings leading international filmmakers, industry professionals and the media together with large public audiences to showcase some of the best in contemporary world cinema.

How do you enter?

Register at non-hp site
Read the HP creative assignment for guidelines.
Create your video ad (90 seconds or less).
Submit your entry at non-hp site by October 5, 2009 at 12:00 noon GMT. (Enter as many videos as you’d like.)

When will the winners be announced?

October 12, 2009 HP brand winners. HP selects three winners, based on creativity, production value and best “fit” with guidelines outlined in the creative brief.

October 20, 2009 Top three MOFILM finalists. MOFILM panel announces top three finalists among entries for all brands.

October 21, 2009 Grand prize MOFILM winner. Announced at awards ceremony at Times BFI London Film Festival.

What can you win?

Together, MOFILM and its partners are offering more than $US 200,000 in prizes. As detailed below, the top winner from each brand will receive an expense-paid trip to the Times BFI London Film Festival. The top three MOFILM finalists will receive additional prizes from MOFILM with the overall winner getting to 'walk the red carpet'with celebrities and leaders in the in the film community at the London Film Festival. The overall winning advertisement will also be played prior to the MOFILM Gala at the Festival. 1

HP prizes First place HP brand winner. Receives a trip for two to Times BFI London Film Festival (including air fare and accommodations), $US 3,000.00 spending money, $US5,000.00 in selected HP products2 and $250 gift certificate. 3

Second place HP brand winner. Receives $US 5,000.00 in selected HP products2  and $250 gift certificate. 3

Third place HP brand winner. Receives $US 2,500.00 in selected HP products2 and $250 gift certificate. 3

Exposure Selected ads will be viewable on the MOFILM contest site and showcased in a premier location at the Times BFI London Film Festival.

Grand prize winner’s video played prior to the MOFILM Gala at the festival.

Free your creative spirit

If you’re a creative person, now is the time to turn your creative spark into something special. Imagine how you’d combine your inspiration with HP innovation and see what develops. Get started now by downloading the HP brand creative assignment and planning your ad!

1 See non-hp site for more about HP prizes. See non-hp site for more about MOFILM prizes. The competition is open to anyone over the age of 16. The contest is subject, in its entirety, to the official contest rules (see

2 See non-hp site for more about these HP prizes. Winner may choose products from among the following HP product categories:   personal computers, monitors & accessories, home servers, printers and all-in-ones, supplies and handheld devices, having the aggregate MAXIMUM value noted, inclusive of taxes thereon. Values are based on list price. Products are subject to availability at time of shipment. Other products of equivalent aggregate list price value may be substituted by MOFILM at its sole discretion.

3 See Snapfish at: Prize is subject to Snapfish terms and conditions:

Enter your HP video ad now!

‘Make an Ad’ Contest

A User-Generated Content Competition

Get inspired. Be ingenious. Then, jump in the spotlight for some of the film industry’s finest to view your work.

Contest start date:
August 13, 2009

Contest end date:
October 5, 2009 12:00 noon GMT

» Enter or learn more now! non-hp site
» Read Terms and Conditions non-hp site
» Find out about HP prizes non-hp site
» Find out about The Times BFI 53rd London Film Festival non-hp site
» Follow us on Twitter non-hp site

Hear from the HP brand winners of the MOFILM ‘You to the Power of 12 - U12’ competition
» Read the Interview, Listen to the podcast and watch the videos

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