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New HP Labs approach to accelerate groundbreaking research
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Content starts here

by Susan Twombly, March 2008


HP has redesigned its advanced research group, HP Labs, to address the most complex challenges customers will face in the next decade. The goal: To focus on high-impact research in a collaborative innovation environment that swiftly turns researchers' "what if" questions into commercial applications for customers.

HP Labs is one of the few corporate research groups in the industry with a global reach that brings together the world's best minds and brightest ideas to focus on the next wave of IT.

What is this next wave? It's called "Everything as a Service." And it's all about transforming the Internet into a web of dynamic, highly personalized and context-aware "cloud" services that anticipate your needs based on a real-time understanding of who you are, where you are and what your preferences might be. It's just one more way HP Labs is making the technology experience simpler and more valuable to customers at work and home.

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Driving high-impact research

Less is more at HP Labs. Instead of 150 or so smaller projects, the focus will shift to 20 to 30 large research projects. Now, researchers in 23 focused labs across seven worldwide locations are honing their collective efforts on five main areas — from cloud services, content transformation and the information explosion, to designing intelligent infrastructures and reducing environmental footprints.

 

Fostering collaborative innovation

If two minds are better than one, just imagine what a whole global community of inventors can come up with. Whether it's giving developers a peek into early-stage innovations via the new web-based HP IdeaLab, or conducting joint research endeavors with universities and the government, HP Labs' collaborative approach to innovation can turn the latest advancements into the best advantages for customers.

 

Accelerating technology transfer

How do you close the gap between a cool idea and a hot product? Fill it with an ecosystem of business outlets — like third-party licensing and venture capitalist opportunities — to quickly turn research into real customer solutions. HP technologists and business executives are also working more closely together to direct research and resources into the most promising and relevant areas for customers.


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Behind the Scenes at HP Labs Event: An HP Uncut Video
Look behind the curtains of HP Labs’ Experience Zone to see some of HP’s most innovative new technologies. Hear in-depth and candid interviews with HP Labs research teams.
HP Lab Event: Speaker Presentations
See HP Labs featured speakers present the latest news.
HP IdeaLab: CloudPrint
Print, share, store with a mobile device
 

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HP Labs Researchers share their bright ideas. Come share a few ideas of your own.
Other big thinkers
  • »Patrick Scaglia: Print 2.0 Blog: HP's Chief Technology Officer for the Imaging and Printing Group writes about the Print 2.0 revolution: The shift from a PC-centric world of printers toward a more open Internet-enabled one for all forms of personal and professional content.

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“I am very excited about the new strategic direction for HP Laboratories. Collaborations with academics and business units will create an atmosphere of open innovation that is certain to result in many breakthrough technologies.”

— Professor William Dally,
     Chairman of the Computer Science department at Stanford
“HP has an incredible history of innovation. Yet its new initiative reflects its understanding that most of the world's really smart people aren’t members of any single organization, but are distributed all over the world. HP has wisely embraced an enhanced open innovation model that will combine HP's expertise with that of many other research communities for better business results."

— Henry Chesbrough,
     Executive Director, Center for Open Innovation, Haas School of Business, UC Berkeley
     (Chesbrough is also author of Open Innovation — The New Imperative
      for Creating & Profiting from Technology)
"BRAIN has proven itself to be a very valuable tool. When there is ample data, traditional business intelligence tools are very useful. However, when one is in uncharted territory, BRAIN can be used to transform individual opinions and expertise into a consensus that can be used for reliable forecasting."

— Markus Huber,
     Head of Central Controlling, Swisscom
» Learn more about BRAIN



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