Shrek the Third™: The adventure continues

Company information

» HP DreamColor technologies: Adventures in color

When the creators of Shrek finally identified the perfect shade of green for their ogre's skin tone, they knew they had it exactly right. From then on, that emerald complexion would need to be precisely replicated over and over again — from the artist's painting to the computer monitor, printed proofs and the big screen.

So, it's no surprise that when DreamWorks wanted to improve color-matching and control in their production workflow, they turned to HP. In fact, HP has been working with DreamWorks on new technologies since 2001, when the two companies joined forces on Shrek.

During production of Shrek the Third, opening on May 18, DreamWorks' artists knew they were looking at the right color every time, thanks to HP DreamColor Technologies.

»	Read the feature story: Introducing HP DreamColor Technologies: HP makes a splash with a new level of performance for color matching
»	Watch the video: Shrek the Third™: Everything about color is important
»	Join HP's Vyomesh Joshi (VJ) and Jeffrey Katzenberg of DreamWorks Animation SKG in the unveiling of HP DreamColor Technologies at the Photo Marketing Association show

» Capture your own "ever after"

Enter the "Capture Your Ever After" photo contest, create ogre-the-top crafts and photo gifts and find out about computer, printer and accessory bundles from HP.

» Live from the swamp: View the new HP TV spot

Fiona never strays far from her fantasy world without her HP Pavilion Entertainment notebook. See how she makes computing personal both in and out of the swamp.

Shrek is a registered trademark of DreamWorks Animation L.L.C.
Shrek the Third ™ & © 2007 DreamWorks Animation L.L.C.