 by Susan Twombly, Jan. 2006
As a print service provider, you're always looking for ways to expand services and boost profits. That's why many companies like yours tap into the revenue potential of digital printing.
With the newly expanded selection of HP digital printers and presses, you can expand your service offerings to customers and prospects by taking on many jobs you couldn't produce profitably before.
As the world's first to offer small- to grand-format printers and presses in a complete digital graphic arts portfolio, HP gives you more choice and control over your business opportunities.
For example, with HP's recently introduced 64-inch HP Designjet 8000s and 9000s Printer series, you have the ideal tools to tackle the large-format, outdoor graphics market.
Now, you can expand services to include everything from personalized direct mail pieces and high-end photographic applications to fine art reproduction, point-of-sale posters and super-wide billboards. Further, with a complete line of commercial and industrial presses and printers for virtually any size application, you can get all your digital printing needs met from a single source: HP.
To meet the rising demand for personalized, targeted marketing materials across the full spectrum, you need the advanced capabilities of digital printing. To satisfy your discerning eye, you also need a high level of quality and color consistency.
That's where HP's color leadership and shared color management technologies come in. For example, HP's CMYK Plus technology empowers HP digital devices to produce output quality that rivals analog prints for rich hues and vibrant tones.
CMYK Plus also provides predictable and outstanding color across a range of HP devices. So, whether you're printing on HP Designjet printers or HP Indigo presses, you can have consistent, high-quality images and color reproductions across various graphic applications and formats.
HP provides industry-leading inks for each graphic arts application, including HP's new low-solvent inks for vivid, durable color posters and banners, liquid HP ElectroInk for excellent PANTONE® Color matching and premium color quality on HP Indigo presses, and HP Vivera inks for precise and long-lasting photo reproduction. There's also an extensive selection of quality media including HP Premium and HP Indigo printing papers, photographic papers, litho quality media, new outdoor signage materials, and metallics.
And, you can have all this without adding complicated procedures, like having to fine-tune graphic files for each printer. Designjet and Indigo products include AutoPANTONE, a time-saving feature that enables a single graphics file to feed different devices with consistent, predictable results.

HP Designjet printers like this Designjet 9000 are optimized for large-format printing of fine arts, photography, graphic design, prepress and outdoor signage. » View enlarged version
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The new Designjet 8000s and 9000s Printer series lets you produce a range of banners, window graphics, fleet graphics and decals for a variety of uses. Both printers feature a new six-color, low-solvent (1) printing system that produces a wide range of durable outdoor color prints that last up to three years outdoors. (2)
The Designjet 8000s Printer series manages 88 square feet of vivid, long-lasting color output per hour at 720 x 720 dpi. Fastest in its class,(3) the Designjet 9000s is a 64-inch large-format printer that prints up to 176 square feet of output per hour at 720 x 720 dpi. With these new digital offerings, you can print quickly and economically, bolstering your competitive position.

For the intelligence of digital printing and the quality of offset, choose HP's top-selling 7-color digital press: the HP Indigo press 5000. » View enlarged version
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The HP Indigo press 5000 is designed specifically for the most demanding production environments of mid- to large-size commercial printers wanting to expand business opportunities with on-demand, short- to moderate-run and personalized printing.
The newly enhanced HP Indigo press 5000 achieves 100 percent faster print speeds for monochrome printing with up to 16,000 impressions per hour.(4) This press is now optimized to quickly print manuals, variable-data statements, transactional documents and other materials that require extensive single-color printing. The ability to print a wide range of applications on a single device can streamline your entire workflow to increase productivity.

The HP Scitex Vision XLjet Premium printer is a super-wide format printer for indoor or outdoor applications. » View enlarged version
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With the acquisition of Scitex Vision, HP now offers an easy way to print in super-wide format, so you can position your business as a complete one-stop print shop. For example, the HP Scitex Vision XLjet Premium printer is great for creating billboards and pop-up displays. But when you think about this printer, start to think bigger: truck-side curtains, theatre backdrops or even wallpaper and carpets.
Regardless of size, format or media, the Scitex Vision XLjet printer delivers it all with super sharpness and clarity. You'll also gain easy switching between four, six and eight colors, as well as perfect registration and stunning, life-like color.
Available in 7.2 ft, 10.5 ft, or 16.4 ft models, the Scitex Vision XLjet Premium prints at a fast 646 square feet per hour at a resolution of 370 x 740 dpi. The drop-on-demand piezoelectric printer offers innovative features, such as the ability to load a file while printing, multi-roll handling, and HP Scitex Supertext technology for clarity even on small, fine text.
HP's made it easier than ever to capitalize on the business opportunities of digital printing. So, learn more about HP's digital solutions for graphic arts today, and start making a lasting impression on your customers and your bottom line.
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 HP Financial Services makes the transition to digital printing more affordable.
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| (1) |
HP "low-solvent" inks are defined according to what is currently known in the industry as low-solvent inks. |
| (2) |
Based on internal HP testing under specific test conditions and relative to key competitors. |
| (3) |
Compared to other large-format printers within the same price range. Based on the recognized standard printing mode in the digital print industry - 720 dpi with four passes per color - published by manufacturers as of January 2006. |
| (4) |
Full monochrome (1/0) 8.5 x 11" images per hour (two-up; recommended with media of 90-200 gsm). |
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