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HP Digital Photography TV Ads Wins Creative Campaign of the Year
Adweek Magazine
(March 2005)

HP has won Creative Campaign of the Year award from Adweek Magazine for digital photography TV ads; encompass camera, printer, computer, inks and paper.

Web site

HP's consumer support website chosen one of 'Ten Best Web Support Sites' by ASP
Association of Support Professionals (ASP)
(May 2006)

The Association of Support Professionals (ASP) recently recognized HP's consumer support website as one the ten best web support sites in its ninth annual competition. Three enhancements were recognized - the Automatic Product Detection Tool; the HP Technology Center; the HP Printer Check - as making finding online help easier and faster.

HP wins LISA award for online global web support excellence
Localization Industry Standards Association (LISA) and Association of Support Professionals (ASP)
(January 2006)

Recognized by the Association of Support Professionals (ASP) and Local Industry Standards Association (LISA), the ten best companies who provide excellent web site support internationally were the first annual LISA Awards winners. In this challenging category HP's Customer Care and IT Resource Center sites have won by providing exceptional online support to global customers.

HPshopping.com named among Top 50 'Best of Web'
Internet Retailer
(January 2006)

HPshopping.com has been ranked in the Top 50 'Best of the Web' by Internet Retailer in its December 2005 issue. HPshopping.com was among the top Web sites selected for leading the way in computer electronic e-commerce and was recognized for its leadership and understanding of "a well-balanced shopping experience" for online consumers.

"HPshopping.com is honored to be ranked by Internet Retailer for delivering a first-class shopping experience," said Susan Boyce, chief marketing officer at hpshopping.com. "The hpshopping.com experience is about understanding our consumers' preferences and delivering what they need in a personalized and customized manner."

Stevie American Business Award won by HP for Corporate Website
The American Business Awards
(July 2005)

Awarded in July 2005, HP won the Stevie American Business Award in the Corporate Websites: Product Information category. Hailed as "the business world's version of the Oscars" by the New York Post (April 27, 2005), The American Business Awards are the first national, all-encompassing business awards program honoring great performances in the workplace.

HPshopping.com Honored with Best Computer Retailer Website Award for Fifth Consecutive Year
(September 2005)

The Web Marketing Association has chosen HPshopping.com the ‘Best Computer Retailer Website’ for the 5th year in a row. Based on seven different criteria and judged against peer sites within their industry, HP has proven its consistency for excelling in high Internet marketing standards and innovative improvements.

HP.com awarded Best Computer: Hardware Website for 2005 by WebAward
Web Marketing Association
(September 2005)

The Web Marketing Association has awarded the HP.com website the Best Computer: Hardware Website for 2005. The WebAward is given for outstanding achievement in website development.

HPshopping.com Honored With Two Silver Awards at the 20th Annual Catalog Awards
(June 2005)

The 2004 Holiday Catalog was recognized with two Silver awards by the prestigious 20th Annual Catalog Awards, presented by Multichannel Merchant magazine. Judges selected hpshopping.com’s Holiday 2004 Catalog a winner in the High-Tech Products category and Computer Equipment & Software category.

For the second consecutive year, HP.com has been recognized as having the Best Overall Design in the Corporate website category of the second annual American Business Awards Stevies competition.

HP won for its Home & Home Office (HHO) site, specifically for the Digital Photography Center, Digital Entertainment Center and Complete Printing System sections.

Marketing