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Responding to perspectives


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FY07 Global Citizenship Report

» Introduction
» Global citizenship at HP
» Managing GC
» Timeline
» Stakeholder engagement
» Responding to perspectives
» Stakeholder Advisory Council
» Business case
» Public policy
» Ethics and compliance
» Supply chain responsibility
» Climate and energy
» Product reuse and recycling
» Product innovation
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» Privacy
» Employees
» Social investment
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Each year for our Global Citizenship Report, we invite experts to offer their perspectives on an issue of interest and HP’s programs and performance related to that issue. Here we respond to their feedback included in the FY06 report.

Global citizenship at HP

Kellie McElhaney, adjunct professor, Haas School of Business and executive director, Center for Responsible Business, University of California–Berkeley
Ms. McElhaney challenged us to “articulate bold, straightforward goals, both internally and externally, in each of the three global citizenship priorities.” She also noted that “companies have made their corporate social responsibility commitments part of their competitive advantage and are integrating it into their brand,” but that HP has yet to do so.

At HP, we challenge ourselves to meet ambitious yet attainable goals. Ambitious goals help inspire and drive innovation throughout our company, but they must also be achievable to have meaningful impact. The global citizenship goals we’ve set for 2008 are consistent with this approach. They commit us to making important progress against our three global citizenship priorities: supply chain responsibility, climate and energy, and product reuse and recycling. They also represent promises we’ve made to our many stakeholders—promises we intend to keep. These goals are integrated into virtually every aspect of our business and vital to the strength of the HP brand. In meeting them, we will realize greater competitive advantages and be successful in our overall objective for HP to be the leading information technology company in the world.

Ethics and compliance

Kirk O. Hanson, University Professor of Organizations and Society and executive director, Markkula Center for Applied Ethics, Santa Clara University
We acknowledge the points Mr. Hanson raised, and we have acted swiftly to reinforce or strengthen our ethics and governance systems and procedures. We continue to promote and foster our company values with HP employees worldwide. See Ethics and compliance for more.

Energy efficiency

Noah Horowitz, senior scientist, Natural Resources Defense Council
We thank Mr. Horowitz for acknowledging our leadership role in adopting higher standards of energy efficiency for external power supplies. We continue to increase the efficiency of the power supplies sold with our products. See Energy efficiency for more.

Product reuse and recycling

Elizabeth McGeveran, vice president, Governance & Sustainable Investment, F&C Asset Management plc
Ms. McGeveran recommended that HP establish a long-term partnership with a large electronics retailer or other national organization to give consumers the option to drop off used equipment easily for safe disposal. In 2007, we introduced a new recycling service in China for consumers and small and medium-size businesses. Customers can now drop off HP-branded equipment at HP service centers in 31 major cities in China, free of charge. We plan to extend the program beyond the initial 31 cities and to increase the number of drop-off points in those cities.

Ms. McGeveran also expressed the need for HP and its peers to align their targets and metrics, to enable investors to identify the race leader in end-of-life solutions. The standardization of targets and metrics would require a large, multi-stakeholder initiative, which the industry has not undertaken at this time.

Employees

Deborah Merrill-Sands, PhD, dean of Simmons School of Management at Simmons College and Kristin Engvig, founder and CEO of W.I.N. (Women’s International Networking)
We appreciate that both experts acknowledged HP’s leadership in diversity and inclusion and will continue to work hard to increase the diversity of our workforce. Our goal is for women to make up 30 percent of participants in our leadership development programs, and we continue to promote work-life balance programs for our employees.

 

 

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