As a leading supplier of imaging and printing equipment, HP has an impact on paper use. We sell paper and help customers to use it more efficiently. For example, HP Digital Publishing can eliminate much of the waste associated with conventional analog commercial printing (see below for more detail). We also use paper ourselves in our offices, manuals and product warranties, packaging and marketing materials.
We have introduced an Environmentally Preferable Paper Policy that details HP principles for buying, selling or using paper and paper-based product packaging. The policy outlines our aims to increasingly source paper from suppliers that demonstrate sustainable forestry practices, recycle paper when possible and reduce the tonnage of paper HP uses in our operations. In 2009, we launched a three year, companywide plan to implement this policy, which will use a phased approach that targets the HP branded paper in the marketplace first. We have also established a goal that 40 percent or more of the HP branded paper sold will be Forest Stewardship Council (FSC) certified or have more than 30 percent post-consumer waste content by the end of 2011.
As a first step in implementing the paper policy, in 2009 we joined the WWF’s Global Forest and Trade Network (GFTN), a partnership that will help us to achieve our goals relating to the responsible sourcing of paper.
Every year, more than 30 million acres of natural forest are destroyed to meet the growing demand for wood and agricultural products. With this new relationship, HP is helping to protect the world’s forests by sourcing and trading responsible forest products.
Responsible paper sourcing and sales
HP branded products make up more than 280,000 tonnes of printer and copier paper annually, including HP Everyday Papers, small- and large-format papers, photo media and other branded media products.
In 2009, HP embarked upon a major initiative to assess and improve the environmental performance of our paper supply chain. By joining forces with the GFTN, we have committed to progressively increase the amount of responsibly harvested fiber used in HP branded paper sold. We have also committed to progressively phase out paper produced using wood fiber from unwanted or unknown sources (we currently know the source of fiber for more than 99 percent by volume of HP branded paper sold).
The first stage in the collaboration was to conduct a baseline assessment of HP’s paper supply chain and identify the environmental status of each type of HP Branded paper sold. We are also engaging closely with suppliers through audits to ensure that our products remain responsibly sourced and produced.
As of 2007, the HP Everyday Papers in North America are certified in accordance with Sustainable Forestry Initiative (SFI) standards, and in 2009 we extended forestry certification to all Everyday Papers sold in Asia Pacific and Latin America, which are certified in accordance to the Programme for the Endorsement of Forestry Certification schemes (PEFC). The Everyday paper portfolio also offers a 30 percent post-consumer content recycled grade, and certified grades containing mixed-source FSC fiber. In Europe, most of our Everyday Papers are certified under PEFC.
In 2009 we achieved our target to derive 100 percent of our consumer photo paper from sustainable forest certified suppliers. Our Everyday Photo Paper became the first HP photo paper to achieve FSC “chain of custody” certification (SCS-COC-002255), demonstrating that the fiber used to make it comes from a forest that is responsibly managed in accordance with the FSC’s principles and criteria. The product is now our first paper to carry the HP Eco Highlights label. This photo paper is also recyclable in consumer collection systems that accept mixed paper.
HP is developing methods that improve the deinkability of printer paper for recycling. (Read about design for recyclability in Sustainable design.)
Chain of custody tracking system
FSC chain of custody (CoC) tracks FSC certified material through the production process—from the forest to the consumer, including all successive stages of processing, transformation, manufacturing and distribution.
Services to customers
HP provides technology and services to make customers’ printing and paper use more efficient.
We help customers in other sectors to:
- Assess, understand and reduce unnecessary paper use with the HP Eco Printing Assessment service
- Set automatic duplex printing for entire print fleets
- Capture documents electronically and send them by e-mail, reducing the need for hard copies and faxes
- Save money on paper and postage by using HP Exstream software to design statements, invoices and marketing materials, and to consolidate household mailings instead of sending individual statements
- Combine portions of numerous webpages onto one page using the HP Smart Web Printing tool, eliminating extra pages and right-edge clippings
- Eliminate the need for paper parcel labels (See case study.)
In 2009 we propagated Colorlok® technology that enables paper manufacturers to develop higher-quality recycled papers, and makes it possible for all papers to be used by customers for duplex printing with minimal show-through.
Optimizing paper use at HP
HP’s Horizontal Print Transformation program, launched in 2005, is designed to transform the company’s business document processes and print supply chain to reduce cost and increase effectiveness. Areas of focus include print and documentation processes in our offices, documents that accompany products and marketing materials. (See also Packaging.)
Paper used in our offices
We implement duplexing (double-sided printing) as standard in office printers across the company. In 2009 we also completed an initial goal to roll out HP Office Print across a substantial portion of the company to reduce significantly the number of printers and models in use at HP. This helped us standardize consumables procurement and reduce waste associated with printing, including paper. We use HP Everyday Papers for internal office printing and plan to increase the proportion of paper used internally that has been certified as derived from responsibly managed forests.
Paper shipped “in the box”
We are reducing the amount of paper shipped “in the box” with HP products, including manuals, guides and warranties. We are doing so by changing their specifications (for example, using smaller fonts and thinner paper), reducing the number of pages and, where legally permissible, switching to electronic delivery. These actions reduce transportation-related impacts while still ensuring our customers have access to these materials on an as-needed basis.
For example, in 2009 we reduced the font size and length of documents shipped with several product lines, including LaserJet printers and notebook PCs, and stopped printing warranty statements for HP Enterprise Servers products. In 2010 we will remove warranties from our remaining desktop and notebook products (where legally permissible), and HP Enterprise Services will provide all software installation instructions electronically.
Paper use for commercial and promotional purposes
We are working with our commercial print vendors to implement HP’s paper policy. Our intent is for all HP sales and marketing materials to be printed on paper certified from sustainable forestry practices that contains post-consumer recycled content. In 2009, we printed all direct marketing catalogs for small and medium-sized businesses, homes and home offices on FSC-certified paper made from 30 percent post-consumer recycled fiber.
Most HP catalogs and brochures are printed only on demand, reducing the likelihood that documents will be printed that are not distributed.