Stakeholder engagement

Stakeholder engagement is integral to global citizenship, and HP works to build strong, mutually productive relationships with our diverse stakeholders. They include:

• Communities
• Customers
• Employees
• Investors
• Legislators and regulators
• Industry analysts and media
• Nongovernmental organizations (NGOs)
• Suppliers
• Universities

We engage with these groups to understand their perspectives and respond to their expectations of HP, as well as to gain their insights into emerging trends, risks and opportunities. In turn, we share with them our positions and challenges on key issues such as climate change and supply chain responsibility, and demonstrate how global citizenship is integral to our business and brand.

We provide examples of our relationships with each stakeholder group in the table below, and provide more detail in relevant areas throughout this report.

In the remainder of this section, we highlight engagements in 2009 with our Trusted Advisory Network (TAN) and key NGOs, including:

• Conservation International
• Electronics TakeBack Coalition and Texas Campaign for the Environment
• Greenpeace
• Students and Scholars Against Corporate Misbehavior (SACOM)
• World Wildlife Fund

We also belong to numerous membership organizations that address an array of global citizenship issues.

2009 highlights

Climate change: Conservation International

In 2009, HP began collaborating with Conservation International, a nonprofit organization that applies innovations in science, economics, policy and community participation to protect the Earth's biodiversity. HP and Conservation International are jointly developing initiatives to address climate change and innovate technology-based solutions that promote conservation in a low-carbon economy.

Climate change: World Wildlife Fund

HP continues to work closely with World Wildlife Fund (WWF) on key environmental issues including climate change. Together, we are leveraging our experience in technology innovation and environmental conservation to reduce greenhouse gas emissions, improve energy use, protect forests, influence policy makers on climate change and showcase IT solutions for a low-carbon economy.

In 2009, we made substantial progress toward these priorities. For example, HP continued to reduce the carbon footprint of our operations and products; allocated more than US$1.4 million in cash and HP equipment to establish three projects aimed at addressing the causes and consequences of climate change; and launched a Sustainable Innovation Award, open to MBA and other post-graduate students across Europe, the Middle East and Africa.

We also worked with WWF on:

• Climate Conversations, a three-part television series exploring the effects of climate change on people’s lives and what companies such as HP are doing to reduce carbon emissions. The program, which aired leading up to the Copenhagen summit, includes Climate Witness , an online forum for individuals to “tell their story” about climate change to business leaders, policy makers and others. View the Climate Conversations video.
• Earth Hour initiative, a global campaign to raise awareness around energy savings and climate change. In 2009, 3,900 cities in 84 countries and 43 U.S. states participated in Earth Hour, and sites such as the Great Pyramids of Egypt and the Eiffel Tower went dark for an hour.

HP and WWF have co-authored three reports examining how IT can contribute to solutions to reduce GHG emissions. “The potential global CO₂ reductions from ICT use” identified potential IT applications that can help save more than a billion tonnes of carbon dioxide equivalent (CO₂e) emissions annually. “Virtual Meetings and Climate Innovation in the 21st Century” highlights the potential CO₂e emissions reductions from the development of a global, open access, video conferencing infrastructure. “Becoming a winner in a low-carbon economy” shows businesses how IT can help them reduce their energy use and GHG emissions.

In 2009 we renewed our commitment to WWF Climate Savers by extending our goals to reduce GHG emissions in our operations and energy consumption by our products.

Paper conservation: World Wildlife Fund

As part of the Paper Sourcing Policy that we released in 2008, HP expanded our relationship with WWF by joining the Global Forest & Trade Network in North America, a WWF initiative linking more than 300 companies that share a commitment to responsible forestry. HP will progressively increase the amount of responsibly harvested wood fiber used in its paper products and sold globally. We have set a target that 40 percent or more of HP Branded paper sold will be Forest Stewardship Council-certified or have more than 30 percent post-consumer waste content by the end of 2011. We are engaging suppliers and educating customers about this commitment, and WWF is providing technical assistance.

Learn more about how HP is paper use and increasingly sourcing paper from sustainable sources.

Electronic take back: Electronics TakeBack Coalition and Texas Campaign for the Environment

HP worked with the Electronics TakeBack Coalition (ETBC) and the Texas Campaign for the Environment to develop a comprehensive policy for accepting and processing e-waste. Learn more about our commitments and progress in this area in Product reuse and recycling.

Phase out of polyvinyl chloride/brominated flame retardants: Greenpeace

HP has made important strides to phase out polyvinyl chloride (PVC) and brominated flame retardants (BFRs) from our PC products. This includes introducing PVC- and BFR-free¹ laptop and desktop personal computers (see HP ProBook 5310 and HP Compaq 8000f Elite Business Desktop PC case studies.

HP has stated in previous Global Citizenship Reports that as technologically feasible alternatives become readily available that will not compromise product performance or quality and will not adversely impact health or the environment, we will complete the phase out of BFRs and PVCs in newly introduced personal computing products.

It became apparent early in 2009 that alternative materials meeting these requirements would not be available in sufficient quantities to eliminate these substances by our original target year of 2009. As a result, HP revised our PVC/ BFR goal to the end of 2011.

HP worked with the NGO Greenpeace International to share the details of how we planned to meet our goal to phase out PVC/BFRs from newly introduced PC products. We also described how our approach to this challenge is consistent with our longstanding principles of responsible innovation. We are deliberate and thorough in our research and development efforts, and are careful not to inadvertently introduce new challenges in solving existing ones.

See the Materials section for more information about our approach and progress.

Supply chain working conditions: Students and Scholars Against Corporate Misbehavior (SACOM)

In 2009, HP collaborated with Students and Scholars Against Corporate Misbehavior (SACOM) on a pilot labor rights training program at two of our suppliers in China. With the support of HP, local NGOs have provided or are training approximately 4,500 workers. The training focused on helping workers understand their labor rights and on offering means for them to raise issues about their working environment. It also emphasized raising awareness of and adherence to HP’s Electronic Industry Code of Conduct (EICC) among workers as well as management at our supplier factories.

See Supply chain – Proactive engagement for more information about this initiative and HP’s other supply chain capability building programs.

Types of stakeholder group engagements

Group	Engagement	Examples from 2009
Communities	HP employee volunteers Disaster relief Philanthropy Tours of facilities	HP employees supported local organizations and programs through our volunteering and giving programs.
Customers	Eco Highlights labels Product information on HP.com Surveys Inquiries/responses regarding requests for proposals Cause-related marketing	We communicated with customers at major events such as the Consumer Electronics Show and Technology@Work.
Employees	hpNOW/intranet Annual employee surveys Networking groups Open Door Policy Regular briefings, meetings and annual performance reviews	We provided communications, training and mentorship opportunities to help employees transition to HP via our acquisition of EDS. We also encouraged employees to participate in our Power to Change program which promoted turning computers and printers off when not in use to conserve resources. See Employees and global citizenship for more detail.
Investors	Statutory and other disclosures and reporting Annual meeting of stockholders Regular meetings and briefings	HP held four live audio webcasts to announce its quarterly earnings during fiscal year 2009.
Legislators and regulators	Public engagement program Regular meetings and briefings Trade association and business organization memberships	HP continued to work with governments and industry associations to support appropriate regulations and standards for issues such as privacy, electronic waste and climate change. For example, HP joined 1,000 other companies in endorsing the Copenhagen Communiqué on Climate Change. See Public policy for details.
Industry analysts/media	Direct engagement on topics of interest Briefings, interviews and meetings regarding global citizenship	We engaged with industry analysts and other stakeholders for feedback on our 2008 Global Citizenship Report, which we used in developing this year’s report.
Nongovernmental organizations	Trusted Advisory Network Strategic Alliances Direct engagement on topics of interest Meetings and conferences	We initiated our Trusted Advisory Network to generate more frequent and actionable insights, feedback and recommendations from key NGOs.
Suppliers	Supply chain social and environmental responsibility program Procurement management process Supplier diversity program	We provided capability-building programs to our suppliers to enhance their social, ethical and environmental programs and performance.
Universities	Collaborations between businesses, suppliers, NGOs and universities to conduct research and develop best practices	HP and World Wildlife Fund joined forces with Ashridge Business School and the European Academy of Business in Society in holding a competition of academic essays about sustainable innovation. The competition was open to postgraduate students at 700 universities in Europe, the Middle East and Africa. The award was presented at an EU conference focused on the emerging eco-efficient economy, with the winner receiving a cash prize and a mentorship with an HP executive.

1. ¹ Meeting the evolving definition of ‘BFR/PVC-free’ as set forth in the “iNEMI Position Statement on the ‘Definition of Low-Halogen’ Electronics (BFR/CFR/PVC-Free)’.” Plastic parts contain < 1000 ppm (0.1%) of bromine [if the Br source is from BFRs] and < 1000 ppm (0.1%) of chlorine [if the Cl source is from CFRs or PVC or PVC copolymers]. All printed circuit board (PCB) and substrate laminates contain bromine/chlorine total < 1500 ppm (.15%) with a maximum chlorine of 900 ppm (.09%) and maximum bromine being 900 ppm (.09%).