Aron CramerPresident and CEO
Information technology has the potential to solve some of the world's most pressing environmental challenges, and HP is aiming to demonstrate leadership through innovation on both business models and products.
HP has long been a creative leader in building new solutions that enable human progress. The big opportunity ahead for HP—as for most companies—is to create new business models that rely less on rapid product obsolescence, and create new forms of value that are radically less dependent on natural resource consumption. By creating 21st century solutions, HP can lead progress and sustain its position in a fast-changing global marketplace.
HP Labs can play a crucial role through efforts like its Central Nervous System for the Earth (CeNSE), which aims to create an information ecosystem that catalyzes major leaps in efficiency. These and other efforts by HP Labs show the way to a truly sustainable economy.
I hope that HP will use its innovation prowess not only to make current models more efficient, but also to build fundamentally new models that bring truly sustained prosperity.