Enterprises, government agencies, and consumers increasingly consider companies' global citizenship when choosing information technology (IT) products, solutions, and services. HP provides information, tools, and resources to educate customers about global citizenship issues and to help them evaluate our performance in areas such as the environment, supply chain management, and privacy.
Issues such as environmental sustainability and supply chain responsibility are increasingly seen as key drivers of business performance for this customer group. For example, a recent Acccenture study reports that 93% of CEOs globally think that sustainability is critical to the future success of their business. Of that same group, 88% believe that they should integrate sustainability throughout their supply chain.1
Accordingly, many large organizations are choosing suppliers that can help them improve their own global citizenship performance. An increasing number of enterprise customers include criteria related to global citizenship in their procurement policies. For example, more than two-thirds of all requests for proposals (RFPs) HP receives contain environmental questions. (See table below for details.)
Our customers also request that we share or benchmark HP's expertise. For example, a leading telecommunications firm recently asked HP for a briefing about HP's programs as a step toward distinguishing itself in the cellular market as the "green" provider of choice. In another case, a leading consumer products company asked HP to share supply chain best practices as it begins its own supplier sustainability and assurance program.
HP offers free tools and resources to help enterprise customers understand and reduce the environmental impact of their IT.
- Our free, online HP Carbon Footprint Calculator helps customers build a baseline estimate of their HP computing and printing products' carbon footprint.
- The HP Green Procurement Guidance white paper is a vendor-neutral guide to help enterprise customers develop environmental procurement criteria for IT products and services. It outlines criteria, including eco-labels, product attributes, packaging, end-of-use services, and supply chain responsibility, and includes a sample questionnaire for evaluating IT vendors.
For more on how HP is helping enterprise companies reduce their environmental impact, see HP Energy and Sustainability Management solutions.
Government policies and priorities related to global citizenship affect our ability to access and compete in numerous markets. Public sector buyers worldwide consider numerous criteria in procurement, including many related to the environment, privacy, and data security. For example, the European Commission strongly recommends that its members increase green public procurement, and urges each country to set targets and outline concrete steps for meeting them.2 In addition, eco-labels are often a requirement for conducting business with the public sector. At present, HP supports many eco-labels, including the U.S. EPEAT-graded eco-label for personal computers and monitors, the TCO eco-label for monitors, and the German Blue Angel for select imaging equipment products.
Ensuring diversity among our suppliers is also critical, particularly for fulfilling contracts with federal and many state agencies in the United States. HP has maintained a Global Supplier Diversity Office for more than 30 years in the United States, and belongs to more than 20 supplier diversity organizations in the United States, Canada, and Europe. See Supplier diversity for more detail.
Worldwide, consumers are increasingly attuned to a broad spectrum of global citizenship issues, including the environment, human rights and labor practices, privacy, and social investment. According to results from the 2010 Corporate Social Responsibility Perceptions Survey, more than 75% of consumers say that it is important for companies to be socially responsible.3
However, consumers are often not willing to pay more for products made by responsible companies. For example, while more than 77% of consumers consider "green" brands to be somewhat or very important when making a purchasing decision,4 research shows that many consumers are unwilling to pay a premium for "green" technology.5
HP highlights product features that help consumers reduce their environmental impact and save money. Many HP products meet eco-label programs, including EPEAT, ENERGY STAR®, China's Energy Conservation Program, Germany's Blue Angel, and Japan's Green Mark.
HP also engages consumers through the HP Live Green page on Facebook. It provides consumers information about HP Eco Highlights products, and other sustainability-related programs and tools from HP. Visitors can also post comments, ask questions, and provide feedback to HP.
In 2010, HP raised consumer awareness about environmental issues by joining the Plastiki expedition . As the voyage's official technology provider, HP helped spread the message about sustainable design and reducing waste. The Plastiki, a 60-foot catamaran created out of reclaimed and recycled materials, crossed the Pacific Ocean using HP technology to power its navigation system as well as document and communicate the impact of pollution on the environment. In an effort to raise awareness about the Plastiki, HP teamed up with MTV on the "Your Planet, Your Pledge" competition to encourage young people to get involved in environmental issues. Participants made pledges to make a difference for the planet for a chance to win HP technology and a trip to visit the Plastiki. Learn more about the winning ideas here .
Insight and education
We continue to deepen our understanding of the global citizenship issues that matter most to our customers. In 2010, we did this by:
- Monitoring and evaluating customer inquiries on global citizenship issues, including RFPs from public sector and enterprise customers (see table below)
- Forming the HP Executive Environmental Advisory Council (EEAC) to gain insights on emerging trends in environmental sustainability
- Engaging with industry analysts who advise enterprise customers on purchasing decisions
- Analyzing results from public opinion surveys as well as syndicated and customized research
- Commissioning an annual, global reputation study regarding social responsibility and environment
Customer environmental requirements in requests for proposals (RFPs), 2007–20106
|Eco-labels and declarations
- 1 A New Era of Sustainability, UN Global Compact-Accenture CEO Study 2010.
- 2 EUROPA, EU Commission on the environment: http://ec.europa.eu/environment/gpp/index_en.htm.
- 3 Penn Schoen Berland, in conjunction with Burson-Marsteller and Landor, conducted 1001 online interviews with the general public in the U.S. (ages 18+) from February 10–12, 2010.
- 4 Findings from ImagePower Green Brands Survey 2009. More than 5000 people in seven countries were surveyed.
- 5 Capturing the Green Advantage for Consumer Companies. Boston Consulting Group, 2009.
- 6 Based on reported data for RFPs with environmental questions. Does not include RFPs for which environmental questions were addressed directly by customers or our sales force.