MagCloud, the new self-publishing web service from HP, is changing the way ideas, stories and images find their way into people’s hands in a printed magazine format.
With MagCloud, photographers can create photo magazines for their next gallery exhibit, bands and celebrities can build buzz and connect with their fan bases, designers can create amazing brochures and catalogs, corporations can build a brand in style, and media companies can breathe new life into their valuable content catalogs. MagCloud delivers commercial-quality magazines printed on demand, doing its part to help reduce magazine waste. Last year, 2.3 billion magazines were wasted in the United States alone.1
Invented by HP Labs, MagCloud takes on the heavy lifting for publishers by providing automated ordering and print management services—all free of charge—and is currently available in the United States, UK and Canada (with plans to expand to other regions soon). Whether you order one or 100 copies, there are no up-front costs and no minimum orders, and the cost is only $0.20 a page (plus shipping). Think of HP MagCloud as a web-based marketplace where a new breed of magazine publishers can affordably turn their targeted content into beautiful printed magazines, and promote and sell their products to a broad range of readers. Or a place where existing media companies can repurpose print and online content to create targeted, special edition magazines printed on demand.
The service enables brands and content publishers to build and extend their community reach using highly targeted print products. Along with personalizing publications, on-demand publishing reduces the transport costs, waste and inventory issues associated with traditional magazine publishing, and all magazines are printed on FSC-certified 50% recycled paper (10% post-consumer, 40% pre-consumer).
- 1 “The Magazine Retail Sales Experience 2008,” Harrington Associates.