As a market leader in digital printing, HP is committed to sourcing and using paper responsibly. We sell paper and use it in our own offices, and we also produce manuals, product warranties, marketing materials, and paper-based packaging. HP digital-printing products can help customers use paper more effectively than traditional printing methods, using less paper overall and reducing paper waste.

Our Environmentally Preferable Paper Policy details HP’s principles for buying, selling, and using paper and paper-based packaging. We aim to increasingly source paper from suppliers who demonstrate responsible forestry and manufacturing practices, reduce the paper we use in our operations, and recycle paper when possible.

HP engages with the World Wildlife Fund (WWF) and other organizations to share best practices. We benefit from the WWF’s technical expertise and are members of its Global Forest and Trade Network (GFTN), a partnership that will help us achieve our responsible paper-sourcing goals. We have also provided financial support for GFTN forestry projects in Indonesia, which help to combat illegal logging and teach local communities about responsible forest management

Responsible paper sourcing and sales

We sell more than 280,000 tonnes of HP-branded printer and copier paper annually. We know the source of the pulp used to make all HP-branded papers, and are confident that it has been legally and responsibly produced. Furthermore, most HP-branded paper already contains a percentage of fiber that either comes from post-consumer recycled sources or is certified as sustainable by third-party organizations, including Forest Stewardship Council (FSC), Sustainable Forestry Initiative (SFI), and Programme for the Endorsement of Forest Certification (PEFC) (see table), and we are actively working to increase these percentages.

Under our collaboration with the GFTN, we have committed to progressively increase the amount of certified and post-consumer waste fiber used in HP-branded paper. We encourage our suppliers to become certified and emphasize that our preference is FSC certification, since this standard is seen as the leading one by many of our stakeholders.

Our initial goal is for at least 40% of HP-branded paper to be FSC certified and/or have more than 30% post-consumer content by the end of 2011. We are on track to meet this target and have made progress: in 2010, 14% of the HP-branded paper we used or sold achieved these criteria—more than five times the amount in 2008.

HP-branded paper sustainability credentials

HP-branded paper
Sustainability credentials
Everyday Papers
North America
Certified by Forest Stewardship Council (FSC) and/or Sustainable Forestry Initiative (SFI); 30% post-consumer recycled grade

Asia Pacific

Latin America

Europe (most Everyday Papers)

Certified by the Programme for the Endorsement of Forest Certification (PEFC); in Europe several papers also carry the EU Eco-label, and some contain FSC-certified pulp
Photo Papers
All regions
One-hundred percent of photo papers sold contains pulp from sustainable forest-certified suppliers
All regions (except China) Everyday Photo Paper is FSC chain-of-custody certified (see below)
Glossy specialty papers
North America

FSC chain-of-custody certified glossy papers include:

  • HP inkjet brochure, trifold brochure, and flyer paper
  • HP LaserJet presentation and trifold brochure paper
  • HP professional laser paper and laser photo paper
Matte specialty papers North America

PEFC chain-of-custody certified matte papers include:

  • HP inkjet brochure, trifold brochure, flyer, and premium presentation paper
  • HP professional laser photo paper

Our Everyday Photo Paper was the first HP photo paper to achieve FSC "chain of custody" (CoC) certification (SCS-COC-002255), demonstrating that its fiber originates from a forest that is responsibly managed in accordance with FSC principles and criteria. FSC CoC analysis tracks material through the production process—from the forest to the consumer, including all successive stages of processing, transformation, manufacturing, and distribution (see graphic). We have now also achieved FSC CoC certification for HP professional laser photo paper and several other specialty papers (see table), and are working towards certification for other HP papers.


To achieve our responsible paper-sourcing commitments, we assess and work to improve the environmental performance of our paper supply chain, and monitor the sustainability status of each type of HP-branded paper sold. In 2010, we continued to audit suppliers to ensure that our products remain responsibly sourced and produced.

We encourage manufacturers to implement environmental management systems, such as ISO14001, and have begun working with major paper suppliers to better understand their energy and water use, and help them set greenhouse gas (GHG) emissions reduction targets. We can then use their environmental data to improve the accuracy of our life cycle assessments related to paper and printing.

For more information, see our customer brochure, HP Home and Office Papers—designed with the environment in mind [add link to online/pdf brochure].

Services to customers

HP provides technology and services to make customers' printing and paper use more effective.
HP Digital Publishing, for example, helps publishing industry customers reduce waste by switching from analog batch printing to digital on-demand printing. (See case study, Life cycle assessment, and Enabling a low-carbon economy for detail.)

We help customers in other sectors to optimize their paper-based workflows, including to:

  • Assess, understand, and reduce unnecessary paper use with the HP Eco Solutions Print Console service.
  • Set automatic duplex printing for entire print fleets.
  • Save money on paper and postage by using HP Exstream software to design statements, invoices, and marketing materials, and to consolidate household mailings instead of sending individual statements.
  • Combine portions of numerous web pages onto one page using the HP Smart Web Printing software, eliminating extra pages and right-edge clippings.

We are also working to improve the deinkability of printed paper for improved recycling, focusing on innovative inks, additives, paper design, and deinking processes. HP promotes ColorLok® technology that enables paper manufacturers to develop higher-quality recycled papers, and makes it possible for all papers to be used by customers for duplex printing with minimal show-through. (Read about design for recyclability in Sustainable design.)

Efficient paper use at HP

For several years we have been implementing a program to make printing and paper use more efficient across HP.

Focus areas include:

  • Paper used in our offices We use HP Everyday Papers, most of which are certified as derived from responsibly managed forests (see above), for internal office printing. Duplexing is standard for our office printers, and we have reduced the number and variety of printers used at HP—standardizing consumables procurement and reducing waste associated with printing, including paper.
  • Paper shipped "in the box" This includes manuals, guides, and warranties. We are changing specifications (for example, using smaller fonts and thinner paper), reducing document length, and switching to electronic delivery (where legally permissible). In 2010, we shipped 63 million fewer documents than in 2009, removed remaining printed warranties from business desktops, workstations, and displays, and began providing software installation instructions for select HP Enterprise Services products electronically. Starting in 2011, we intend to remove printed "getting started" guides and warranties from notebook products.
  • Paper used for commercial and promotional purposes We strongly encourage our commercial print vendors to print all HP sales and marketing materials on certified paper (preferably FSC) and/or paper that contains post-consumer recycled content. In 2010, we printed all direct marketing catalogs for small and medium-sized businesses, homes, and home offices on FSC-certified paper, made using 10% post-consumer recycled fiber. Over the past three years, we have switched to print on demand for about half of our sales and marketing materials, dramatically reducing the storage required and eventual obsolescence of excess documents. We continue to look for ways to reduce the impact of commercial printing.

We are also focusing on shifting, where possible, to paper and molded pulp packaging that is made from responsibly sourced fiber. Our new environmental strategy for packaging prioritizes renewable, recycled, and recyclable materials. Read more about Packaging.