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The consulting firm SustainAbility carried out a detailed benchmark of HP's FY06 Global Citizenship Report (GCR) and interviewed 14 external stakeholders in Asia, Europe and the United States to gather feedback. Stakeholders included companies, NGOs, government agencies, investors and industry analysts. The combined results indicate that:
- The report is well structured, and readers can easily access information.
- The combination of the web and customer reports works well.
- The report identifies and covers priorities well.
- HP's explanation of the business case for global citizenship has improved, although a summary would be useful.
- The corrective action HP took following its investigation into information leaks from its board of directors in 2006 is well described, although the issue itself could be better explained.
- The report provides good performance disclosure and interpretive commentary.
- There are extensive references to industry standards and collaboration.
- Graphics are used well.
- HP's approach to assurance has improved.
| Key feedback on the FY06 GCR |
Our response |
| Look for more opportunities to reduce length |
Although we reduced word count by about 20 percent last year, we continue to seek opportunities to be more concise without losing key information or the level of detail that many of our stakeholders expect. |
| Provide a greater sense of executive commitment to global citizenship |
We have added a description of global citizenship governance and organization at HP. |
| Make more explicit HP's global citizenship vision and strategy, and how they connect with the company's overall business vision and strategy |
Global citizenship at HP contains a clearer and more concise description of how global citizenship contributes to our business strategy than in previous years. We have also included several examples illustrating the business case for global citizenship. |
| Incorporate more challenges |
We aim to improve the transparency of our reporting each year. This year, we highlighted challenges in the supply chain, health, safety and wellness and privacy sections, among others. We have encouraged our Stakeholder Advisory Council to challenge our approach and performance. |
| Include more examples of how HP's products and services help solve societal problems |
The sections on our three priorities each describe the benefits our products bring to society, such as increasing energy efficiency to help address climate change and making it easier to recycle our products. We also discuss the socio-economic benefits of our products in Economic impacts. |
| Make the report more palatable to mainstream investors |
We have summarized the business case for global citizenship and the connection to overall business strategy on a single page. |
HP takes stakeholder feedback seriously. We welcome it, whether it is positive or negative, and consider the feedback we receive when reviewing policy and strategy and updating our reports. We invite all readers to offer feedback on this report and on our global citizenship activities. Please send feedback using our online form.
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