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Michael Mendenhall is senior vice president and chief marketing officer at HP, where he directs all aspects of the company’s corporate marketing operations globally. The organization oversees brand strategy, internal and external communications, digital strategy, global citizenship, integrated design, customer intelligence, services and operations, and hp.com.
Prior to joining HP, Mendenhall spent 17 years at Walt Disney Company, culminating in his last position as executive vice president in charge of all marketing and communications for Walt Disney Parks and Resorts, a $10 billion business spanning North America, Europe and Asia. His areas of responsibility included global brand image, marketing strategy, planning, publicity, advertising, media, new media/online, interactive TV, strategic alliance marketing, special events and promotions, as well as operations and customer managed activities.
Prior to this role, he held numerous senior marketing positions at Disney. He led a team that developed strategic content, product plans and cross-asset management for the Walt Disney Studios and participated in the opening of Disneyland Paris (Euro Disney) and Hong Kong Disneyland.
Mendenhall has overseen work that has won a number of prestigious awards, including an Emmy and the 2000 and 2001 Silver Lion’s Best Corporate Campaign Award at the International Advertising Festival in Cannes, France. He is a member of the World Economic Forum’s Global Agenda Council on Marketing and Branding, the Academy of Television Arts & Sciences, the CMO Inner Circle, the senior advisory board of the Executive Marketing Council, the CMO Club and the Marketing 50, a club of 50 top non-competitive chief marketing officer peers who come together for strategic collaboration. He also serves on the boards of the USA Swimming Foundation, the Churchill Club and the San Gabriel Valley Council of the Boy Scouts of America. In 2008, he was awarded one of BtoB Magazine’s top marketers of the year and was No. 22 on AdvertisingAge’s “Power Players.” Most recently, Michael was recognized as marketer of the year by the Delaney Report while at the same time, HP was recognized as the technology marketer of the year by Marketing Daily.
Mendenhall received a bachelor’s degree from Emerson College in Boston.
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