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Michael Mendenhall is senior vice president and chief marketing officer at HP, where he directs all aspects of the company's corporate marketing operations globally. His organization oversees brand marketing, customer intelligence, corporate communications and corporate affairs, and serves as the center of company-wide marketing initiatives.
Prior to joining HP, Mendenhall spent 17 years at Walt Disney Company, culminating in his last position as executive vice president in charge of all marketing and communications for Walt Disney Parks and Resorts, a $10 billion business spanning North America, Europe and Asia. His areas of responsibility included global brand image, marketing strategy, planning, publicity, advertising, media, new media/online, interactive TV, strategic alliance marketing, special events and promotions, as well as operations and customer managed activities.
Prior to this role, he held numerous senior marketing positions at Disney. He led a team that developed strategic content, product plans and cross-asset management for the Walt Disney Studios and participated in the opening of Disneyland Paris (Euro Disney) and Hong Kong Disneyland.
Mendenhall has overseen work that has won a number of prestigious awards, including an Emmy and the 2000 and 2001 Silver Lion's Best Corporate Campaign Award at the International Advertising Festival in Cannes, France. He is a member of The Academy of Television Arts & Sciences, the senior advisory board of the Executive Marketing Council, and the Marketing 50, a club of 50 top non-competitive chief marketing officer peers who come together for strategic collaboration. He also serves on the boards of the USA Swimming Foundation and the San Gabriel Valley Council of the Boy Scouts of America.
Mendenhall received a bachelor's degree from Emerson College in Boston.
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