HP, HEWLETT-PACKARD and the HP Logo (shown below) are registered trademarks that belong to Hewlett-Packard Development Company, L.P.
You may use HP trademarks, in text, to refer fairly and accurately to HP, its products and its services, subject to the guidelines below.
The HP Logo is reserved for use by HP and those HP partners and licensees that have a written agreement with HP that specifically authorizes logo use. No other use of HP logos is permitted.
You may not use HP trademarks in a manner likely to mislead consumers as to your relationship with HP, as to HP’s sponsorship or endorsement of your company, products or services, or as to the origin of your products or services. Any use of HP trademarks that is likely to confuse or mislead the public is unlawful and expressly prohibited.
Trademark Use by Authorized HP Partners and Licensees
If you have an existing relationship with HP, please adhere to the specific trademark use guidelines and terms provided in your written agreement.
If you are an HP AllianceOne Partner or an HP PartnerOne Partner please refer to the following links for additional information, including trademark guidelines specific to your HP AllianceOne or HP PartnerOne program:
Alliance one: http://www.hp.com/go/allianceone
Partner One: http://www.hp.com/partners/us
If your existing agreement with HP authorizes you to display HP trademarks, but does not contain specific trademark use guidelines, please follow the trademark use guidelines on this page.
If you have questions you should contact your account representative or other HP business contact.
HP General Trademark Guidelines
The following general trademark guidelines are intended for use by companies who are authorized users of HP’s trademarks, including for example HP’s partners, licensees, alliances and authorized resellers under contract with HP.
- HP does not use or require the use of trademark symbols, legends or acknowledgements with HP trademarks, unless otherwise agreed in writing.
- HP trademarks should be presented as adjectives modifying generic nouns; for example: HP computers, HP support services, LASERJET printers.
- Do not use variations, plural or possessive forms of HP trademarks.
- Do not use HP trademarks in a manner likely to mislead or confuse the public as to the origin of any goods or services, or as to sponsorship or endorsement by HP.
- Do not use HP trademarks to make false statements about HP or its products or services.
- Do not incorporate HP trademarks in your trade names, business names, product names, service names, social media user names, or domain names.
- Do not adopt or imitate HP’s distinctive product designs, product packaging, trade dress, advertising materials, slogans, taglines or website layouts.
- When referring to HP in formal documentation (i.e., annual reports, financial reports) the full name Hewlett-Packard Company is preferred. In other contexts, HP is preferred.
Additional Guidelines for Authorized Users of the HP Logo
IMPORTANT: THIS DOCUMENT DOES NOT AUTHORIZE LOGO USE. IN ORDER TO DISPLAY THE HP LOGO, A SEPARATE, WRITTEN AGREEMENT WITH HP IS REQUIRED AND THE AGREEMENT MUST SPECIFICALLY AUTHORIZE LOGO USE. SUCH AGREEMENTS ARE ONLY MADE AVAILABLE TO SELECT PARTNERS AND LICENSEES.
Our preferred HP Logo is:
On color or dark backgrounds, our inverse logo may be used:
Our black and white logo should be used when full-color printing is not available:
Keep the logo clear of competing text, images and graphics by maintaining, at a minimum, a 20 percent circumference of clear space on all four sides of the logo:
The minimum size for print use of the HP Logo is 0.25” square or 6.35mm square:
The minimum size for digital use of the HP Logo is 20 x 20 pixels at 72dpi:
The HP Logo should not be altered in any way.
- Use the HP Logo other than in accordance with express, written authorization from HP;
- Place the logo on a complicated or patterned background;
- Apply reflections or gradients to the logo;
- Treat the logo as a dimensional object;
- Alter the shape of the logo;
- Skew or rotate the logo;
- Add a keyline to the logo;
- Separate the HP letterforms from the circle element of the logo;
- Apply color to the HP letterforms within the logo;
- Outline the logo;
- Change the colors of the logo;
- Animate the logo;
- Place type/text within the logo or its clear space; or
- Place an image within the logo.
THESE GUIDELINES MAY BE REVISED FROM TIME TO TIME WITHOUT NOTICE. IT IS THE RESPONSIBILITY OF HP’S PARTNERS, LICENSEES, ALLIANCES AND AUTHORIZED RESELLERS TO REGULARLY CHECK THIS PAGE AS WELL AS CHECK WITH THEIR APPROPRIATE HP BUSINESS CONTACTS TO ENSURE CONTINUED COMPLIANCE WITH HP’S TRADEMARK USE GUIDELINES.