Display technology portfolio

If you have specific technology licensing needs that you think HP can help you with, we invite you to contact us.

Automatic audience measurement (viewership)

The value of advertising and marketing to consumers continues to grow as people have more and more communication options presented to them.  A company’s ability to understand which techniques and mediums best reach potential buyers provides it with significant market advantage.  HP’s viewer measurement technology enables the accurate and continuous measurement of viewership in a wide range of environments. This cost-effective technology can be readily applied to both digital and traditional print signage in most environments where it is valuable to account for the number of viewers and the time in which they spend engaged with a sign.

Projector stitching and super resolution

Large displays are an integral part of the consumer viewing experiences.  Producing large images, with high resolution or unique aspect ratios, has in the past required expensive, large projection systems.  Often these projectors have to balance resolution and brightness while managing complex optics.  HP’s technology couples state-of-the-art image processing with automatic calibration to yield the best possible image in the widest range of display environments.

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Flexible display backplanes

Displays are everywhere. The trend is to cheaper and more rugged displays for everything from notebook PCs to PDAs to phones. HP has developed a technology for manufacturing display backplanes on plastic that produces a flexible display that is designed for electrophoretic frontplanes. Displays produced with this technology achieve a lower cost as well as a more rugged, flexible display.

Ambient light rejection screens

In many environments, projector-based displays present an economic and functional advantage over flat panels.  One challenge for projected displays is management of the ambient light environment.  HP’s Ambient Light Rejection (ALR) technology significantly improves both the perceived brightness and contrast of projected images in illuminated environments.  Whether the situation is a trade-show floor, a conference room or a classroom, the ability to manage the environmental lighting can create challenges.  With HP’s technology the room lights can be left on, window shades stay raised and viewers not left in the dark while viewing the screen.

Light sources and projector technology

High-quality, long-life light sources are a critical element of projector and medical illumination solutions that meet the demanding operating environments of these devices.  HP’s innovative xenon and high-pressure lamp designs, reflector coating technologies, testing and alignment techniques improve the heat management of the bulb and increase the quality of the light produced while extending the useful life of the bulb.