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HP is among the world's most recognized and valuable brands as ranked by such organizations as
BusinessWeek and Interbrand. HP was most recently ranked the
11th most valuable brand in the world. Fueled by our innovative research and distinctive marketing, the HP brand is a magnet for consumers – for printers, PCs,
monitors, servers, networking equipment, and a host of other products.
The HP brand can provide your business with access to new channels of distribution and increased shelf space. Thousands of retail and e-commerce companies
around the world sell HP-branded products, thus offering your company the opportunity to leverage the quality and goodwill associated with our name.
On a selective basis, HP grants leading companies that are committed to producing top-quality products the opportunity to bring products to market under the
HP brand name. The ideal HP brand licensee offers a distinctive high-quality product, has strong consumer sales and distribution expertise, and is a leader in its
field. The licensee must have a passion for customer satisfaction, and should be committed not only to promoting, but protecting, the HP brand name.
