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Industry-leading companies worldwide are building customer loyalty by efficiently producing timely, customized insurance policies, new member booklets, travel guides, catalogs, prospectuses, financial plans, and more—and they are doing this all with HP Exstream software. Publications such as these are often complex and contain multiple pages. HP Exstream allows you to easily create documents that include tables of contents, footnotes, cross-referencing, and indexing.
No other enterprise customer communications management provides a single platform to create long documents as well as customer correspondence, statements, and marketing applications. Adopting HP Exstream allows you to replace many existing software products and in-house systems with a single, comprehensive platform for creating all document types—regardless of delivery channel or environment (e.g., high-volume, interactive, on-demand)—esulting in significant reductions in maintenance and development costs.
Download our
publications data sheet to learn why HP Exstream is the right choice for your publication output needs.
Publication applications built with HP Exstream can:
Featured publication applications case studies are below. For a complete list of HP Exstream case studies,
click here.
Click on any of the links below to see examples of HP Exstream's output for publication applications.
Financial Services
Travel
Heathcare
Print Service Providers
Insurance
Retail
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HP Exstream allows travel companies and airlines to generate relevant itineraries and other travel documents tailored directly to the customer, reducing inventory of pre-made booklets through print on-demand. And travelers can expedite check-in with customized boarding tags, created using HP Exstream.
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Loyalty and member programs reward customers and gain valuable information about customer patterns, which can be used to support more effective, personalized promotions. With its ability to produce high-quality graphic and color output, HP Exstream helps maintain consistent branding across all member communications and create customized, targeted messages based on member profiles..
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HP Exstream streamlines production processes for personalized direct mail, designing high-quality, targeted promotions and marketing campaigns that can dramatically improve customer response rates and reduce production time.
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When customers enroll in new insurance plans, you can demonstrate your appreciation of their business and begin building loyalty by delivering timely, personalized new member booklets that help policyholders make the most of benefits and services. Campaign management and tracking ensure your customers receive only the information that matters most to them. And dynamic import of images and text from corporate electronic warehouses makes it easy to incorporate standard language that complies with regulatory requirements.
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Helping customers understand investment options is easier with dynamically built, color 401(k) member booklets that include personalized fact sheets and enrollment forms. Complex content combinations can be generated to reflect the options specific to each member or investment group, making every page of every booklet more relevant and useful for the customer.
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Using HP Exstream to create a web-based interactive Pitch Book system to produce customized retirement plan presentations for prospects of all sizes, The Principal reduced total document preparation time for these tools from several hours to 20 minutes and creates a fully customized pitch book with a 75 percent reduction in total cost.
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Creating complex, customized policies with both dynamic and static content that complies with multiple regulatory requirements for each state can be a significant challenge for insurers. HP Exstream’s automated compliance support, enterprise approval workflow, component library for automatically replicating changes across all documents, and other capabilities help insurers streamline the policy process.
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When customers enroll in new insurance plans, you can demonstrate your appreciation of their business and begin building loyalty by delivering timely, personalized new member booklets that help policyholders make the most of benefits and services. Campaign management and tracking ensure your customers receive only the information that matters most to them. And dynamic import of images and text from corporate electronic warehouses makes it easy to incorporate standard language that complies with regulatory requirements.
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Customer loyalty programs are a great way to reward for customers and gain valuable information about spending patterns that can be used to support targeted, more effective promotions. HP Exstream provides a powerful design environment for creating personalized loyalty communications – from initial kits to correspondence, coupons, special offers, direct mail, and other promotions. And, as the only personalized document creation solution that includes linked campaigns and multi-level tracking for targeted, round-trip campaign management, HP Exstream can help you create successful loyalty programs.
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While eTailers do a good job of electronic presentment, many are challenged to deliver printed promotional materials to their customers. HP Exstream's publication support and campaign management make it easy to design and deliver professional looking, customized catalogs. Tracking ensures content is consistent and relevant to customer preferences.
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Using available data sources and easy-to-create rules, HP Exstream helps make every personalized communication more relevant by accessing data from constituent databases, customer relationship management and other systems through its powerful connector technology. Public Sectors can also use HP Exstream's language layers and double byte character set support to communicate with non-English speaking constituents.
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HP Exstream's web-based fulfillment capabilities help organizations meet the growing demand for 24/7 information and services. You can provide robust web applications that allow service representatives, or constituents themselves, to create fully personalized correspondence on demand. You can also generate high-quality PDF, HTML, XML and TIFF files for electronic presentment and archival.
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HP Exstream streamlines production processes for personalized direct mail, dynamically creating all resources needed for multiple target output devices, including fonts, images, and overlays in one processing run. And, as the only personalized document creation solution that includes linked campaigns and multi-level tracking for targeted, round-trip campaign management, HP Exstream can help you create successful marketing promotions for your products and services.
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HP Exstream streamlines production processes for personalized direct mail, with the ability to simultaneously process an unlimited number of input files of virtually every format. And, to help maximize printer assets, HP Exstream dynamically creates all resources needed for multiple target output devices, including fonts, images, and overlays in one processing run.
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With HP Exstream, you can dynamically build, color booklets comprised of complex content combinations that are tailored to each individual recipient.
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Simplify sophisticated publications
- Create large and complex publications, using HP Exstream’s robust publication Support module, which can include:
- Multi-level tables of contents
- Dynamically generated footnotes in tables and text boxes
- Indexing with up to three hierarchical levels for each keyword
- Cross-referencing
- Style sheets for formatting text and paragraphs
- Leverage HP Exstream’s rule-based automatic renumbering of sections, paragraphs, and lists to ensure style and brand standards are met
- Increase customer satisfaction and customer loyalty by increasing the usability of your publications
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Improve productivity and reduce costs
- Eliminate error-prone, time-intensive process of manually sorting through, collecting, and maintaining appropriate content
- Get real-time access to customer-specific information, as well as other data from your legacy mainframe system
- Automatically create publications and other communications that can be immediately viewed, tested, and edited online
- Dramatically reduce document preparation time and costs
- Leverage HP Exstream’s rule-based design components to further eliminate the need to produce unnecessarily long insurance documents that cover every possible health scenario
- Reduce page count with concise, easy-to-read information specifically tailored to the recipient, reducing overall administrative costs, cutting down on inquiries to the call center, and improving customer satisfaction and response
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Reduce document inventory
- Significantly reduce document inventory through on-demand generation of customized communications, including larger publications that take up more space and use more paper when printed
- Add relevant content at run time so you can dynamically assemble documents as needed, resulting in reduced inventory and the elimination of outdated and unused offset printed material
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Ensure compliance
- Ensure publications, such as insurance policies, are always compliant with changing Public Sector regulations and privacy legislation
- Easily maintain content that is dynamically included in customer documents based on effective dates and jurisdictions using HP Exstream’s compliance support functionality
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Boost response with color
- Boost customer response with color, using HP Exstream’s unmatched set of tools for designing full-color layouts, including publications such as catalogs, travel guides, pitch books, and newsletters
- Leverage HP Exstream’s ability to fully support all color modes, including CMYK, RGB, color schemes, spot colors, and named colors
- Output to all formats, including PDF, AFP, IJPDS, VDX, PPML, PostScript, etc.
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Build long-term customer relationships
- Reduce document development and production costs by as much as 80 percent
- Get to market with critical communications up to 85 percent faster
- Deliver clearer, more relevant communications that help acquire, retain, and grow relationships
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© 2009 Hewlett-Packard Development Company, L.P.
