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When it comes to marketing applications, timeliness and relevance is of primary importance. So marketing and business users must be empowered to work independently of IT in order to achieve aggressive time-to-customer goals. HP Exstream is designed better than any other solution to meet the varying requirements of different users with different skills—from marketing and line of business managers to operations and IT—helping you create more attractive, easier to understand, relevant marketing communications that encourage buying and other desired behaviors based on individual customer data.
HP Exstream’s role-based Windows design interface can be configured so various users across the extended enterprise can easily and independently manage different aspects of the workflow process, such as design, versioning, message creation, business rules, and output controls.
Download the
marketing applications data sheet here to learn why HP Exstream is the right choice for your marketing output needs.
Marketing applications built with HP Exstream can:
Featured marketing application case studies are below. For a complete list of HP Exstream case studies,
click here.
Click on any of the links below to see examples of HP Exstream's output for marketing applications.
Public Sector
Telecommunications
Print Service Providers
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HP Exstream allows travel companies and airlines to generate relevant itineraries and other travel documents tailored directly to the customer, reducing inventory of pre-made booklets through print on-demand. And travelers can expedite check-in with customized boarding tags, created using HP Exstream.
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Loyalty and member programs reward customers and gain valuable information about customer patterns, which can be used to support more effective, personalized promotions. With its ability to produce high-quality graphic and color output, HP Exstream helps maintain consistent branding across all member communications and create customized, targeted messages based on member profiles..
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HP Exstream streamlines production processes for personalized direct mail, dynamically creating all resources needed for multiple target output devices, including fonts, images, and overlays in one processing run. And, as the only personalized document creation solution that includes linked campaigns and multi-level tracking for targeted, round-trip campaign management, HP Exstream can help you create successful marketing promotions for your products and services.
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Using HP Exstream to create a web-based interactive Pitch Book system to produce customized retirement plan presentations for prospects of all sizes, The Principal reduced total document preparation time for these tools from several hours to 20 minutes and creates a fully customized pitch book with a 75 percent reduction in total cost.
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Customer loyalty programs are a great way to reward for customers and gain valuable information about spending patterns that can be used to support targeted, more effective promotions. HP Exstream provides a powerful design environment for creating personalized loyalty communications - from initial kits to correspondence, coupons, special offers, direct mail, and other promotions. And, as the only personalized document creation solution that includes linked campaigns and multi-level tracking for targeted, round-trip campaign management, HP Exstream can help you create successful loyalty programs.
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Creating relevant, legally compliant notices can be a challenge when dealing with varying jurisdictions and regulatory requirements. HP Exstream's compliance support capabilities make it easy to incorporate relevant legislative and regulatory content, as well as public service announcements, helpful tips, and other rules-driven messages directly into notices at run time.
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HP Exstream's web-based fulfillment capabilities help organizations meet the growing demand for 24/7 information and services. You can provide robust web applications that allow service representatives, or constituents themselves, to create fully personalized correspondence on demand. You can also generate high-quality PDF, HTML, XML and TIFF files for electronic presentment and archival.
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HP Exstream streamlines production processes for personalized direct mail, dynamically creating all resources needed for multiple target output devices, including fonts, images, and overlays in one processing run. And, as the only personalized document creation solution that includes linked campaigns and multi-level tracking for targeted, round-trip campaign management, HP Exstream can help you create successful marketing promotions for your products and services.
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HP Exstream streamlines production processes for personalized direct mail, with the ability to simultaneously process an unlimited number of input files of virtually every format. And, to help maximize printer assets, HP Exstream dynamically creates all resources needed for multiple target output devices, including fonts, images, and overlays in one processing run.
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Achieve simple and seamless integration
- Integrate easily with existing IT environments and corporate systems
- Seamlessly incorporate with any data format or database, as well as enterprise systems such as CRM, ERP, content management, imaging archives, etc.
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Cut paper and postal costs
- Incorporate relevant marketing messages and offers into regular correspondence like monthly statements—where customers are more likely to read them—rather than produce separate direct mail pieces
- Leverage HP Exstream’s high-volume production capabilities for TransPromo communications, such as preparing data for postal sort and householding
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Boost response with color and graphics
- Take advantage of HP Exstream’s ability to fully support all color modes, including CMYK, RGB, color schemes, spot colors, and named colors
- Utilize HP Exstream’s robust set of tools for designing full-color layouts, including rotatable text and graphics, 3-D charts, and tables
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Automate time-consuming design steps
- Easily convert Quark® and Adobe InDesign® designs and other externally created layouts to HP Exstream variable designs—and back into Quark or InDesign so you can make last-minute changes prior to production
- Test output immediately with HP Exstream’s online viewer and avoid lengthy waits for printed output
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Ensure brand compliance
- Streamline processes and ensure consistency by storing and reusing commonly used objects like charts, tables, images, graphics, and business rules across all enterprise business applications
- Significantly reduce design time and ensure that corporate branding standards are met by creating variable design components only once and reusing them in multiple applications
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Utilize web-based variable messaging
- Remotely create fully personalized, targeted messages that are incorporated into the whitespace of communications at run time using HP Exstream's Remote Collaboration browser-based interface
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Reward your best customers
- Carry out strategies for controlling document production costs for lower-value customers, while delivering higher quality communications with targeted campaigns that up-sell and cross-sell additional products and services to high-growth, high-net-worth customers
- Reach a wider customer base by utilizing HP Exstream’s language layer functionalities for multi-lingual applications and its spell checker for 21 languages, as well as its English medical and legal dictionaries
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© 2009 Hewlett-Packard Development Company, L.P.
