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HP Exstream helps you create more attractive, easier-to-understand, relevant direct mail based on individual customer data to encourage buying and other desired behaviors. It has the ability to directly access and process multiple input files of virtually every format, structured or unstructured, to drive the creation of personalised customer communications.
With support for all colour modes including CMYK, RGB, color schemes, spot colors and named colours and a robust set of tools for designing full-colour layouts; HP Exstream makes it easy to increase mail response with colour.
You can easily convert Adobe InDesign and Quark designs to HP Exstream variable designs and back into Quark or InDesign so designers can make last-minute changes prior to production.
HP Exstream creates all of the resources needed to output to many different devices, so you only have to create your
application one time—no additional changes are needed to the original design to begin outputting to additional formats,
as long as the desired output PDL supports the design elements used.
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With HP Exstream, you can dynamically build, colour booklets comprised of complex content combinations that are tailored to each individual recipient.
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With HP Exstream, you can quickly build transaction-driven tables and data-driven graphics of all types for dynamic incorporation into documents at run time.
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HP Exstream allows you to design statements with advanced tables and dynamic charts, and to dynamically import checks, logos and other variable content into documents at design or production time. And, with HP Exstream’s campaign management and tracking features, you can establish business rules for including targeted messages in available white space.
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© 2009 Hewlett-Packard Development Company, L.P.
