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HP Exstream software helps generate sales and build long-term relationships with customers.
HP Exstream is a single software platform that allows business users to turn ordinary transactional documents into targeted customer communications. Instead of a generic message on a monochrome statement, HP Exstream creates a personalised statement that includes relevant promotions, based on individual demographics, preferences and buying patterns. Whether you need to support employee on boarding, customer acquisition or customer relationship management initiatives, HP Exstream allows users to create and manage targeted messages for dynamic incorporation into documents of all types, for delivery through any channel, at run time. HP Exstream’s sophisticated targeted messaging and personalisation capabilities help you provide more enriched experiences to your customers, ultimately building stronger relationships with them.
HP Exstream's unmatched ability to directly access and process input from multiple content sources eliminates siloed and one-off systems and redundant processes, which in turn saves you time and development efforts. And its high performance engine outputs documents as much as 10 times faster than alternative solutions.
With HP Exstream, travel companies can generate personalised travel guides based on recipient responses to just a few questions about travel preferences. HP Exstream's built-in campaign management and tracking capabilities allow companies to move their customer communication strategy from segmentation to individualisation while maintaining cost. Making those communications personalised and relevant to customer needs and wants increases not only revenue, but brand loyalty.
HP Exstream allows travel companies and airlines to generate relevant itineraries and other travel documents tailored directly to the customer, reducing inventory of pre-made booklets through print on-demand. And travelers can expedite check-in with customised boarding tags, created using HP Exstream.
Loyalty and member programs reward customers and gain valuable information about customer patterns, which can be used to support more effective, personalised promotions. With its ability to produce high-quality graphic and colour output, HP Exstream helps maintain consistent branding across all member communications and create customised, targeted messages based on member profiles.
HP Exstream streamlines production processes for personalised direct mail, designing high-quality, targeted promotions and marketing campaigns that can dramatically improve customer response rates and reduce production time.
Using HP Exstream to create a web-based interactive Pitch Book system to produce customised retirement plan presentations for prospects of all sizes, The Principal reduced total document preparation time for these tools from several hours to 20 minutes and creates a fully customised pitch book with a 75 percent reduction in total cost.
HP Exstream helps you create colourful, appealing statements that are easy for customers to understand and can serve as powerful marketing tools. With HP Exstream’s campaign management and tracking features, you can leverage available white space to include targeted messages, based on business rules you establish.
Customer loyalty programs are a great way to reward for customers and gain valuable information about spending patterns that can be used to support targeted, more effective promotions. HP Exstream provides a powerful design environment for creating personalised loyalty communications – from initial kits to correspondence, coupons, special offers, direct mail, and other promotions. And, as the only personalised document creation solution that includes linked campaigns and multi-level tracking for targeted, round-trip campaign management, HP Exstream can help you create successful loyalty programs.
Using available data sources and easy-to-create rules, HP Exstream helps make every personalised communication more relevant by accessing data from constituent databases, customer relationship management and other systems through its powerful connector technology. Governments can also use HP Exstream's language layers and double byte character set support to communicate with non-English speaking constituents.
HP Exstream's web-based fulfilment capabilities help organizations meet the growing demand for 24/7 information and services. You can provide robust web applications that allow service representatives, or constituents themselves, to create fully personalised correspondence on demand. You can also generate high-quality PDF, HTML, XML and TIFF files for electronic presentment and archival.
HP Exstream streamlines production processes for personalised direct mail, dynamically creating all resources needed for multiple target output devices, including fonts, images, and overlays in one processing run. And, as the only personalised document creation solution that includes linked campaigns and multi-level tracking for targeted, round-trip campaign management, HP Exstream can help you create successful marketing promotions for your products and services.
Telecommunications companies can provide the convenience of all-in-one bills that bundle multiple services on one bill—even from multiple carriers—with HP Exstream’s flexible data handling technology, including dynamic data access, data connectors, and the ability to process an unlimited number of varying input files simultaneously. HP Exstream’s advanced tables and dynamic charting offer dozens of options for data display including pie, bar, line, and calendar charts in full colour or 3-D.
HP Exstream streamlines production processes for personalised direct mail, with the ability to simultaneously process an unlimited number of input files of virtually every format. And, to help maximise printer assets, HP Exstream dynamically creates all resources needed for multiple target output devices, including fonts, images, and overlays in one processing run.
HP Exstream allows you to design statements with advanced tables and dynamic charts, and to dynamically import checks, logos and other variable content into documents at design or production time. And, with HP Exstream’s campaign management and tracking features, you can establish business rules for including targeted messages in available white space.
HP Exstream’s powerful connector technology can easily access data from multiple sources, including CIS, CRM, ERP, work management and other systems to meet complex commercial and industrial billing requirements. Dynamic tables and charting capabilities help you improve clarity and presentation of usage statistics. You can also provide the convenience of consolidated and convergent billing for business customers with multiple sites and services and generate high-quality PDFs for online bill viewing and archive requirements.
HP Exstream's easy-to-use, feature-rich design interface allows you to develop statements for government services that meet constituent expectations for personalised, easy-to-understand billing information. Targeted messages, tips and data-driven variable charts help clarify billing information and improve statement readability. You can also clarify commonly asked questions by placing explanatory messages at the point of need.
Financial institutions offering the "next generation" of statements combine basic account transaction data with overall portfolio information. HP Exstream offers the most advanced multi-dimensional charting capabilities available to enhance and personalise statements. Its “design once, deliver anywhere” capability allows you to respect customer preferences and support “right channel” strategies—a single design can support simultaneous delivery to printers, email, fax, image/archival, and the web.
Financial institutions rely on HP Exstream to supply their customers with an online financial planning tool. Customers can go on the web to use a financial planning application. After they've entered the appropriate information, HP Exstream prepares a personalised financial plan that can be viewed on the web or downloaded as a PDF. With HP Exstream's customisation capabilities, results can include multi-dimensional charts, tables and text, as well as investment recommendations to help customers improve the overall value of their portfolio.
By adding colour, graphs, and images, and dynamically incorporating check images into monthly statements at run time, banks can transform routine customer communications into powerful marketing tools. With HP Exstream’s campaign management and tracking features, you can leverage available white space to include targeted messages, based on business rules you establish.
Consolidated statements provide customers with a more meaningful view of account information and save corporations tremendous amounts in printing, paper, and mailing costs. Comprehensive account summaries, tables of contents, and flexible formatting options help simplify the presentation of complex information. HP Exstream's application consolidator and sorting and bundling features provide more flexibility in high-volume production and improve overall processing performance and efficiency.
Using available data sources and easy-to-create rules, HP Exstream helps make every personalised communication more relevant by accessing data from constituent databases, customer relationship management and other systems through its powerful connector technology. Governments can also use HP Exstream's language layers and double byte character set support to communicate with non-English speaking constituents.
HP Exstream allows you to design statements with advanced tables and dynamic charts, and to dynamically import checks, logos and other variable content into documents at design or production time. And, with HP Exstream’s campaign management and tracking features, you can establish business rules for including targeted messages in available white space.
Utilities customers have multiple options for paying their bills, including equal billing, installment plans, advanced payment discounts, and automatic withdrawal. HP Exstream supports multiple payment plans using design layers and formatting rules that generate different statement versions with variable remittance slips from a single design.
Wholesalers can help move their products by offering dealers a convenient way to keep their promotional materials in supply. Through web forms hosted by the wholesaler, dealers can order customised brochures, counter cards, signs etc. by simply logging in and creating customised orders for the materials they need. Within seconds, a preview of the piece is generated, and the order is quickly processed for delivery.
Incorporate relevant marketing messages and offers into regular correspondence like monthly statements—where customers are more likely to read them—rather than produce separate direct mail pieces
Leverage HP Exstream’s high-volume production capabilities for TransPromo communications, such as preparing data for postal sort and householding
Easily convert Quark® and Adobe InDesign® designs and other externally created layouts to HP Exstream variable designs—and back into Quark or InDesign so you can make last-minute changes prior to production
Test output immediately with HP Exstream’s online viewer and avoid lengthy waits for printed output
Streamline processes and ensure consistency by storing and reusing commonly used objects like charts, tables, images, graphics, and business rules across all enterprise business applications
Significantly reduce design time and ensure that corporate branding standards are met by creating variable design components only once and reusing them in multiple applications
Remotely create fully personalised, targeted messages that are incorporated into the whitespace of communications at run time using HP Exstream Anywhere® for Marketing browser-based interface
Carry out strategies for controlling document production costs for lower-value customers, while delivering higher quality communications with targeted campaigns that up-sell and cross-sell additional products and services to high-growth, high-net-worth customers
Reach a wider customer base by utilising HP Exstream’s language layer functionalities for multi-lingual applications and its spell checker for 21 languages, as well as its English medical and legal dictionaries
