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Business Intelligence, also known as 'BI', is a term currently used to describe a discipline which captures and assesses various aspects of a company, its customers and competitors. This includes processes and software which assist in gathering, storing, analyzing, and providing access to intelligent information on a company's data in order to identify significant trends or patterns that ultimately facilitate the decision-making process and provide the company with a competitive advantage.
(Source: Oracle ITtoobox)
Businesses are undergoing a fundamental shift in the way they make decisions. In today's rapidly changing environment, decision making occurs more frequently and at all levels of an organization. Business analytics (BI) software helps organizations answer questions such as: Who are our best suppliers or most profitable customers? Which customers are likely to become profitable, when, and to what extent? What are the root causes of quality issues, and can we cost-effectively minimize them? And what factors or combinations of factors are directly impacting marketing campaigns? (Note 1)
According to IDC’s study The Financial Impact of Business Analytics' published in 2002, the median ROI of business analytics projects is 112%. The long-term potential of BI for Channel Partners includes pull-through sales of the HP product line, including PCs, ProLiant servers, StorageWorks, and Integrity servers.
Note 1: Extracted from the White Paper 'Why Consider Oracle For Business Intelligence?'
HP can help consolidate your customers' BI infrastructure with hardware, software and proven implementation services through a range of offerings:
- HP has BI Reference Configurations for Oracle, and expertise with SAP NetWeaver in bringing together information and processes from heterogeneous applications, databases, legacy systems and Web-based services.
- HP's Reference Information Manager (RIM) for Databases software suite provides transparent online access to archived data at any time, with its open architecture supporting a wide range of configurations.
- The HP Neoview platform is an enterprise class data warehouse that delivers the full range of capabilities expected of an enterprise data warehouse: massive scale, complex mixed database workload, high concurrency, very complex query handling, and 24x7 continuous availability.
- HP Oneview is a comprehensive business intelligence solution for the communications industry. Featuring a suite of pre-integrated applications including Customer Analytics, Churn Management and Campaign Management, HP Oneview collects, stores, analyzes and presents meaningful data in a single customer view to help enable planning and improve decision-making.
- HP offers Core Services for BI such as 'Discovery Workshop' and 'Customer Service Analytics' as well as Foundation Services such as 'Neoview Platform Discovery Workshop', 'Data Warehouse Design & Implementation', and 'Enterprise Data Warehouse Consolidation'.
Visit HP Services – Business Intelligence Services to learn more.
IDC ranks HP as #1 in BI server revenue across UNIX, Windows, and Linux platforms combined (IDC Special Study, "Server Workloads Forecast and Analysis Study, 2005-2010," #06C4941, August 2006)
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