Add impact and clarity to your business communications It's widely recognized that colour presentations have more impact than black and white presentations, but consider these other facts. Colour speaks more clearly Communicate more clearly and effectively. Draw attention to key information. Allow colleagues and customers to read your communications more quickly and accurately by printing with colour to differentiate between sections and columns. »See it in HP colour.

Colour provides information

Increase the impact and clarity of your most important communications. HP's digital sender or colour fax solutions instantly deliver business critical documents to your customers -- without sacrificing quality and for less than you'd spend to ship it. »See it in HP colour

Colour makes a statement

A Midwestern insurance company used colour to highlight key information on their invoices. As a result, they began receiving customer payments an average of 14 days earlier! »See it in HP colour.

Colour differentiates

Brilliant, professional colour is more affordable and convenient than ever before with HP's innovative colour solutions. Provide customized, up-to-date information in-house while eliminating storage and obsolescence costs -- without sacrificing quality. »See it in HP colour.

Why Colour?

First of all, colour engages. A Loyola study shows that colour can increase recognition as much as 80 percent.

Colour also informs. Colour can improve readership by 40 percent and accelerate learning up to 78 percent, according to Researcher David Embry. It can also improve comprehension by up to 73 percent, according to communication expert Virginia Johnson.

Finally, colour persuades, by increasing participation as much as 42 percent, as shown in study on phone directory ads.

Why HP?

First, HP quality and reliability have built our industry-leading reputation, and organizations can count on these key attributes in HP colour printing technology.

Second, with HP, organizations can rely on proven network management capabilities including products, software, and expertise. This unique offering provides simple, useful tools to easily manage the entire network environment including all colour printing technology.

Third, HP offers the broadest portfolio of printing and imaging products to precisely fit your organization’s needs. And we offer the broadest choice in how to buy — whether it’s from HP direct, via a preferred reseller or retail partner, or through financing options.

Explore the HP Colour printing centre