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“With HP and Sudden Service’s help, we were able to retire the old servers about six weeks after we took delivery of the new hardware. The implementation was on time and on budget.”
–William Cheng, Manager Information Technology, Canucks Sports & Entertainment

Periodic hardware refreshes are a corporate necessity. They also provide opportunities for companies to re-think their technology strategies. Are there opportunities to better leverage technology, optimize return on its technology investment, or support the company’s business needs? If so, an upgrade initiative can enable companies to lay a foundation to enhance the value of its data systems.

For the Vancouver Canucks, a recent hardware refresh proved the right time for a transformational change to its data management infrastructure.

The timing of the refresh was driven by external circumstances. The 2004-2005 National Hockey League work stoppage eliminated the team’s primary revenue streams for a full fiscal year and all nonemergency IT expenditures were temporarily placed on the backburner. When the work stoppage was resolved, the Canucks organization was able to fund its technology infrastructure budget more generously once again. By then, many of its servers were out of warranty and maintenance costs were going up, but the IT organization also had other considerations to weigh besides upgrading servers. “We needed to do both long- and short-term planning,” notes William Cheng, Manager Information Technology, Canucks Sports & Entertainment. “This was an opportunity to lay a foundation for the future and we wanted to do it right.”

So Cheng turned to HP and a local HP Reseller, Sudden Service, to help plan and develop a new technology infrastructure.

Short-term and long-term needs
The Canucks organization is a long-time HP customer, from its desktops (HP Compaq Deskpro systems, for the most part) and printers to the data center systems.

The business processes supported by the organization’s enterprise systems include many common to all corporations, such as e-mail and financial applications. These applications run under Windows Server 2003 and today include Microsoft® Exchange, SharePoint, and CRM (Customer Relationship Management).

The organization also requires a number of processes specific to the entertainment industry. During hockey games, for instance, tickets are scanned at the stadium entrance via handheld bar code readers; the data is sent to the Canucks’ servers and validated against a manifest provided by the ticket vendor, ensuring only valid ticket holders are admitted to events. Stadium security and access control is managed using a security software application that also enables the Canucks to manage and store digital video records captured by the stadium’s security cameras.

When the Canucks budgeted a server refresh, it took over a year to sort out the details, Cheng says. The challenge was to design an Adaptive Infrastructure based on an architecture that is able to address both near- and long-term technology objectives. Immediate requirements included reducing maintenance costs and accommodating the organization’s evolving business needs. Cheng expects the Canucks’ data storage needs to about triple within the next year, for instance.

As for long-range plans, the biggest issue was preparing for the XXI Olympic Winter Games in 2010, which are being held in Vancouver. “We are a host venue,” Cheng explains. “From a technology perspective, our systems have to be scalable and flexible enough to handle the additional fans and other requirements, such as meeting the security standards set by the Organizing Committee.”

Leveraging virtualization
After Cheng engaged HP and the reseller, the team explored two potential paths forward. “We had over 30 servers,” says Cheng. “So one choice was to do a traditional refresh and replace each box with a new one.”

Another option was virtualization. Although it looked good on paper, it was a relatively new approach for the organization, so Cheng turned to his vendors to help raise his comfort level. HP put Cheng in touch with HP engineers who were familiar with virtualization to help answer his questions. Cheng also visited a local television station which had done some virtualization.

“In the end, we decided virtualization was a better way to scale,” Cheng says. “It allows us to treat storage, CPUs, and memory as commodities that we can allocate flexibly whenever needed.”

The team selected an architecture built around a HP StorageWorks 4000 Enterprise Virtual Array (EVA4000) based storage area network (SAN) to provide data storage for four HP ProLiant DL385 G2 servers running Windows under VMware. Cheng considered configuring the SAN as an iSCSI device, but ultimately chose a Fibre Channel Switch. “When we took a good look at our bandwidth needs, we realized that we had to go with a fibre SAN,” he says. Another key consideration was consistent components. “We wanted all the same types of drives and memory to make it simpler to swap components between servers when necessary.”

For storage hardware, Cheng wanted the HP StorageWorks EVA4000 and also decided to have an HP StorageWorks MSL2024 Tape Library for centralized data backup. “We decided to perform backups from the fibre side of the SAN instead of the network side, to optimize traffic flow.”

Replacing 18 servers with three
The Canucks approved Cheng’s plan, and the team began the implementation. HP assisted with the setup of the SAN; Sudden Service configured the VMware environment. The support of the two vendors was critical, Cheng notes, because his internal staff was simultaneously familiarizing itself with portions of the new infrastructure, such as the Exchange and SharePoint pieces. “Our team of four is responsible for supporting the entire environment, including our desktops. We couldn’t have taken on the migration as well. But with HP and Sudden Service’s help, we were able to retire the old servers about six weeks after we took delivery of the new hardware. The implementation was on time and on budget.”

With the new architecture in place, the Canucks organization began realizing its benefits almost immediately.

Virtualization allowed Cheng to replace 18 of the Canucks’ older servers with a cluster of three ProLiant DL385 systems (the fourth serves as a back-up). Power requirements were cut by at least 25 percent, Cheng says. “Before, the AC in our server room could barely keep up. Now I’ve noticed the room remains quite cold.” The Canucks have committed to becoming carbon neutral, he adds, so reducing his server footprint is important from a corporate values as well as cost reduction standpoint.

Maintenance costs are also lower. “We’d be paying about 20 percent more per year on maintenance if we had kept our old architecture,” Cheng estimates.

Perhaps more important than the savings, however, are the business benefits of the new architecture. First, the virtualized environment lets Cheng’s team accommodate user requests more quickly. “When we allocated physical servers to applications on a 1:1 basis, it took weeks to respond to business users’ requests because we had to acquire new hardware to do so. Now we can prep a server in a couple of hours if needed.”

Better support for business needs
Virtualization also means Cheng’s team can support changing business needs flexibly and cost-effectively. When the organization decided to implement Microsoft CRM, for example, it was able to take on the new application with its existing hardware instead of first adding a new server.

Another example is the stadium’s security requirements. Security cameras can be adjusted, if desired, to record more detail, which translates into better, clearer records of fan behavior or security-related events. In the past, Cheng explains, accommodating such requests potentially triggered a data management issue, because the more detail that is captured, the more bandwidth and storage capacity is needed to handle the data.

Today, however, these issues are simpler to resolve: the virtualized configuration allows Cheng to allocate more of his infrastructure capacity to the video camera application when necessary. Should he have to bump up his total capacity, he can simply add more drives to the EVA—a change that is easier and less costly than adding more physical servers.

Other business needs related to the Canucks’ broadcast capabilities. The organization is moving from an analog to the HD (High Definition) television standard. As they do, the Canucks can change the allocation of server and data storage capacity to enable the switch.

Virtualization also allows Cheng to make configuration changes without impacting users. After the new architecture was up and running, for instance, Cheng discovered that his mail server was undersized. His team was able to apportion more space to it without incurring any downtime. This wouldn’t have been possible if he’d needed to move the Exchange environment to a new physical server.

The architecture will also support the Canucks Sports & Entertainment needs during the upcoming Winter Olympic Games.

“We could have kept to our old way of provisioning our data management systems,” Cheng says. “Instead we opted for a transformational approach. It was the right decision. We are more adaptable, more scalable, and we can be more responsive from a services perspective.”

For more information on how working with HP can benefit you, contact your local HP sales representative, or visit us through the Internet at our world wide web address: http://www.hp.com


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