| October 26, 2006
Customers have long valued HP for its ceaseless product innovation
and leading-edge technologies - both deep sources of employee pride
as well. What customers and the public are also beginning to realize
is that HP is setting the bar just as high in its environmental
performance.
Dating back to the commitment of founders Dave Packard and William Hewlett
to manage the company "first and foremost to make a contribution to society,"
HP's attention to its environmental impacts reflects a core company value
- one long understood by employees. At HP, consideration for corporate
environmental responsibility starts at product planning and design, extends
into manufacturing processes and continues through to the end of the product
lifecycle.
In an era when electronic waste - computers, TVs, cell phones and such
- has become one of the world's fastest-growing waste streams (although
a comparatively small one at just 3% of all waste), HP's approach is winning
accolades from those concerned about the environment. This spring for example,
the Recycling Council of British Columbia (RCBC) added to HP's growing
list of environmental awards by presenting the company with its Private Sector
Recognition Award for ongoing commitment to the ideals of responsible environmental
stewardship. The award recognizes HP's efforts in demonstrating environmental
innovation, protection and leadership; promoting public awareness; exhibiting
environmental practices and consistently demonstrating the 3Rs. Over the past
year, HP has been similarly distinguished by the recycling councils of Ontario
and Alberta.
"The RCBC award is gratifying recognition for our work in this area,"
says Frances Edmonds, HP Director, Environmental Programs. "Awards like
this help us do more by strengthening our reputation and influence as an industry
leader in corporate environmental responsibility."
HP's new Rechargeable Battery Recycling Program added to our Planet Partners
recycling programs is the most recent example of initiatives that have organizations
like RCBC applauding HP's efforts. The program was launched July 1, 2006
to give customers a free take-back and recycling service for rechargeable batteries,
which are used in some HP products, such as notebooks, handheld devices and
certain cameras and printers. To make the process easy and convenient for customers,
HP partnered with the Rechargeable Battery Recycling Corporation (RBRC) to provide
over 32,000 retail drop off locations across the U.S. and Canada. Canadian locations,
which can be easily found on the HP and RBRC websites, include major outlets
with extensive store networks like Zellers and Canadian Tire.
This program complements existing HP Planet Partners recycling services for
computer hardware and ink- and laser-jet cartridge recycling. It's another
example of HP's willingness to step up to its responsibilities for its
products throughout their lifecycle.
Beyond setting and ensuring a high standard in its own practices and those
of its extensive supplier network, HP also invests in programs that raise public
awareness of Canadian environmental issues. By supporting events like Waste
Reduction Week and sponsoring a dedicated Chair in Corporate Social Responsibility
at the Schulich School of Business at Toronto's York University, HP advances
its objective of leaving the communities in which we do business better for
our presence.
This year HP continued its four-year tradition of support for the Canadian
Environmental Awards by sponsoring the program's Citation of Lifetime
Achievement Award. This year's award was presented to Inuit rights and
environment activist Sheila Watt-Cloutier by Marty Loken Western Region Manager,
Imaging and Printing at a ceremony held in Vancouver this June. Watt-Cloutier
was recognized for her efforts in advocating for the rights of the Inuit to
have their way of life protected from the environmental devastation caused by
toxic pollutants and climate change.
Hosted by broadcast journalist Vicki Gabereau and Radio Canada journalist Robert
Groulx, the high-profile ceremonies feted some of Canada's top environmental
leaders for their outstanding contributions to the protection, restoration and
preservation of the Canadian environment.
"This is our opportunity to give something back to the environmental
community," says Edmonds. "We're particularly proud to be
able to honour individuals for their environmental contributions over a lifetime.
Recognizing lifetime achievement is consistent with HP's belief in dedicating
itself over the long haul for the benefit of our communities."
Learn more about HP Canada's environmental programs at www.hp.com/recycle.
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